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The psychology of investing has become such an important area of research that major hedge funds are building trading strategies around human behavioral patterns. In Mind Over Money, Kevin Cook explores the crossroads where markets and brains collide, delving into the two sciences – neuroscience and behavioral finance – that show why investors are often highly irrational when faced with economic decisions, uncertainty, and risk.

Mind Over Money Zacks Investment Research

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The psychology of investing has become such an important area of research that major hedge funds are building trading strategies around human behavioral patterns. In Mind Over Money, Kevin Cook explores the crossroads where markets and brains collide, delving into the two sciences – neuroscience and behavioral finance – that show why investors are often highly irrational when faced with economic decisions, uncertainty, and risk.

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