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SLMA Radio, a service of the Sales Lead Management Association, is a streaming live weekly program, on the Funnel Radio Channel which interviews executives in B2B marketing and Sales. The program explores subjects in sales lead management, lead generation, marketing operations, artificial intelligence and all aspects of marketing and sales management. Published since the July 27, 2010, the program has multiple hosts who have interviewed more than 500 executives with a download listenership of more than 105,000. SLMA Radio is one of many radio/podcast programs produced by the Funnel Media Group LLC for the Funnel Radio Channel.

Sales Lead Management Association Radio/Podcast OC Talk Radio

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SLMA Radio, a service of the Sales Lead Management Association, is a streaming live weekly program, on the Funnel Radio Channel which interviews executives in B2B marketing and Sales. The program explores subjects in sales lead management, lead generation, marketing operations, artificial intelligence and all aspects of marketing and sales management. Published since the July 27, 2010, the program has multiple hosts who have interviewed more than 500 executives with a download listenership of more than 105,000. SLMA Radio is one of many radio/podcast programs produced by the Funnel Media Group LLC for the Funnel Radio Channel.

    It isn’t a Matter of if AI will Replace Marketing People

    It isn’t a Matter of if AI will Replace Marketing People

    This is part of a series of interviews with industry leaders about artificial intelligence’s impact on the marketing and sales departments' current and future headcount. We interview Paul Teshima, a former Eloqua executive and CEO of Nudge.ai (acquired by Affinity in March 2020). The executives interviewed so far seem to believe that AI will create jobs while also changing the job description of those in both sales and marketing. Paul may have a different opinion. The host is Jim Obermayer
    About Paul Teshima
    Paul is the CEO and Co-founder of Nudge.ai, a modern sales platform that uses artificial intelligence to provide sales teams with actionable insights on their target customers.
    He is a successful technology executive who has run Services, Customer Success, Account Management, Support and Product Management teams.
    As part of Eloqua’s executive team, Paul helped lead the company from $0 to over $100 million in revenue, then through IPO and a successful acquisition for $957 million by Oracle.
    He’s a firm believer that company culture trumps strategy every time, and that storytelling is an essential part of creating a business. He has a successful track record as a leader with a strong focus on sales and customer engagement.
    About Nudge (acquired by Affinity in March 2020)
    Nudge was co-founded in 2014 by former Eloqua executives, Paul Teshima and Steve Woods. After having successfully guided Eloqua to a market leading position in marketing automation from $0 to over $100 million in revenue, then through IPO and acquisition by Oracle for $957 million, Teshima and Woods recognized another massive challenge to solve – this time, however, it was on the sales side.
    The best sales professionals understand that people buy from people they know, like and trust. In a world that’s becoming overloaded with information, it’s becoming harder to build trusted, authentic relationships with buyers and existing customers. This is where Teshima and Woods saw the biggest challenge, and the biggest opportunity yet to be solved.  
    Paul recently appeared on our sister program Sales Pipeline Radio with Matt Heinz:
    The Power of Relationship Marketing in a Distracted World.
    SLMA Radio Sponsorship
     Whether you're producing a seminar series, user's conference, lunch and learn, or exhibiting at a tradeshow, Validar has a solution. Call 888 784 2929 or visit us at www.validar.com
     

    • 27 分鐘
    Is Sales Engagement the Most Important Platform in your Marketing Stack?

    Is Sales Engagement the Most Important Platform in your Marketing Stack?

    Lack of sales lead follow-up is a plague on B2B Companies.   Maybe, just maybe, a Sales Engagement Platform will solve the sales lead follow-up nightmare.  Marketing managers should listen to this podcast.
    ----more----
    About the Josh Baez The Engagement Manager at Heinz Marketing
    Having worked with dozens of companies across multiple industries, Josh brings his creativity, expertise, and fresh perspectives to every situation. From go-to-market plans to ABM programs, Josh thrives on rolling up his sleeves to help each of his unique clients uncover their buyers’ needs, develop competitive content and messaging, and orchestrate campaigns across channels and audiences to generate revenue with precision. Josh believes marketing isn’t solely about generating leads, but more so about crafting meaningful engagement experiences that – in turn – create long-term, loyal customers.
    Heinz Marketing's Online Sales Pipeline Velocity Calculator
    Our Sales Pipeline Velocity Calculator helps you identify how fast qualified opportunities are moving through the sales funnel. Our calculator will calculate the pipeline velocity for you using the data points you provide.
    Heinz Marketing Demand Generation Heinz’ proven, buyer-centric demand generation programs take into account the unique nature of your business, customers, and industry – applying proven best practices to create a repeatable, scalable engine of qualified opportunities and long-term pipeline. Our approach covers strategy, design, and execution – including online and offline efforts that align buyer intent with your sales process to increase both immediate and long-term conversion yield.
    SLMA Radio is hosted by James Obermayer of the Sales Lead Management Association which is a program on the Funnel Radio Channel.  
       

    • 23 分鐘
    Increase Sales 30% in 90 Days

    Increase Sales 30% in 90 Days

    Increasing sales this much is a bold statement and we asked Mike Hollison, CMO of InsideSales.com how it can be done.  Of course, following up all leads increases sales, but InsideSales.com claims its self-learning engine drives predictive sales communications and engagement which combined with rep motivation results in dramatic sales increases.
    ----more----
    Prime questions: How does the Neuralytics® program work?  How soon can results REALLY be seen? What is the basis for the claim in increased sales?  What does it cost?  The host is Jim Obermayer
    About Mick Hollison
    Mick Hollison has over 26 years of experience in technology marketing, product management and sales. Currently, Mick oversees all marketing efforts including public relations, content marketing, paid advertising and website conversion at Cloudera.
     
    Mick spent 7 years at Citrix, a $2.6B company, recently serving as global vice president of marketing and strategy, leading integrated product marketing and strategy. He was responsible for integrated product messaging, solutions marketing, and marketing strategy and led the development of pricing, licensing and packaging across all Citrix product lines.
     
    Prior to Citrix, Mick spent two years at Microsoft where he was responsible for the development and delivery of marketing messages targeting C-level executives. During his tenure, he led a worldwide network of nine executive briefing centers delivering over $4 billion in influence revenue per year, and produced customer events such as the Microsoft CEO Summit. Before joining Microsoft, he spent 13 years with IBM in a variety of executive product line roles. 

    • 26 分鐘
    Establishing Thought Leadership Through a Holistic Content Marketing Strategy

    Establishing Thought Leadership Through a Holistic Content Marketing Strategy

    The importance of content marketing in the high-stakes world of wealth management is non-negotiable. How can you expect customers to let you handle their hard-earned cash when you haven’t proven your industry know-how?
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    Marketing automation can help you empower every client to feel like a smart, financially savvy investor. In this interview, David and Eric will dig into the different automation strategies you can employ to get the right content in front of the right person at the right time.
    About Our Guest Host:
    David Greenberg is the senior vice president of marketing at Act-On. Greenberg is a self-proclaimed brand loyalty enthusiast and brings more than 20 years of marketing leadership experience in high-growth technology organizations to the table. An early adopter of MarTech, he uniquely understands the challenges modern marketers face and strives to be an advocate and resource for growth marketers everywhere. With a firm belief that customers are more than just sales leads, Greenberg ensures all aspects of Act-On’s marketing and growth strategies are rooted in a memorable brand experience.
    About David's Guest:
    In his role at American Endowment Foundation (AEF), Eric provides thought leadership guidance on best practices in the field of donor-advised funds. As the Editor of AEF Insights, a weekly e-newsletter, Eric educates an audience of over 15,000 financial advisors with guidance and tips on how donor-advised funds can serve the interests of their clients.
    He also produces a semi-monthly e-newsletter called Guidance for Good, a publication geared toward donors and potential donors on how to make a stronger charitable impact with their favorite causes.
    Prior to his role at AEF, Eric worked in various marketing capacities in the cable TV, logistics, franchising, and e-commerce fields. He has depth in traditional and digital marketing efforts in the B2B & B2C realm.
    He has served as an advisor with SCORE, a business advisory group, and is a past board member Torchbearers, a group of young professionals geared toward civic growth. 

    • 24 分鐘
    Pipeline CRM: A Simple CRM Developed From a Salesperson’s View

    Pipeline CRM: A Simple CRM Developed From a Salesperson’s View

    CRM systems are seldom simple to use, and never created based on a salesperson’s preferences.  During our interview with Ani Chiuzan head of customer marketing at Pipedrive we found a salesperson oriented tool that is both.  Ani discusses the basics of a CRM system that salespeople like and what separates CRM from Sales Lead Management Software.
    ----more----
     We discussed:
    What makes a great CRM system?
    Why CRM abandoned its original purpose to serve the sales representatives' needs.
    What is the difference between CRM and SLMS, or is there a difference?
    What salespeople dislike most about CRM systems.
    Is Sales Lead Management Software really separated from CRM?
    About Pipedrive
    Founded in 2010, Pipedrive is the first CRM platform developed from the salesperson's point of view. Today, Pipedrive is used by sales teams at more than 90,000 companies worldwide. Pipedrive is the top-rated CRM and has offices in Dublin; Lisbon; London; New York; Prague; Tampa/St. Pete; Tallinn and Tartu, Estonia; and, with the acquisition of Mailigen, Riga, Latvia. Learn more at Pipedrive.com.
     About our Guest Ani Chiuzan
    Ani Chiuzan is Head of Customer Marketing at Pipedrive, a global sales CRM with more than 90,000 customers worldwide. Ani is a strategic leader and marketer with deep expertise in designing and executing insight-driven marketing strategies supported by rigorous financial expertise.  Her 18-years’ experience includes working with B2C, B2B and SaaS organizations across the globe in sectors such as Telecommunications, IT, Retail, Finance across Europe, Australia, Asia, Africa, US and the Caribbean. Prior company experience includes EE Telecommunications, Velti and Barclaycards.
    SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio
       
     

    • 23 分鐘
    13 Lessons as an Interim Sales Manager

    13 Lessons as an Interim Sales Manager

    Most "interim sales managers" are hired in times of stress.   These sales consultants are expected to swiftly “right-the-ship.”  During this podcast, James Obermayer, who successfully increased sales, reshaped marketing departments, created SWOTs and Sales and Marketing Plans, for more than 50 high tech clients shares the 13 lessons he learned while at Sales Leakage Consulting. This session is for sales consultants and interim sales and marketing managers (Interim CMO's are also welcome).
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    About James W. Obermayer
    Four-time author, interim sales and marketing manager at high-tech companies, Obermayer founded Sales Leakage Consulting, the Sales Lead Management Association and the Funnel Media Group.
    SLMA Radio is hosted by James Obermayer of Funnel Media Group which is a program on the Funnel Radio Channel.  Funnel Media Group is the sponsor of SLMA Radio
       

    • 19 分鐘

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