Search with Candour - SEO podcast Candour
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Are you looking for an SEO podcast to keep you up-to-date with the latest SEO and digital marketing news?
Search With Candour brings you the latest SEO news to keep you up-to-date and ready for your working week.
Jack Chambers-Ward also interviews the world's leading SEO and PPC experts.
Find our show notes and transcripts at https://search.withcandour.co.uk/
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Confirmation bias in search with Sarah Presch
Sponsor:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.
What are cognitive biases?
Social identity theory
What is confirmation bias?
Can misinformation online make a big impact?
Google’s role in the spread of misinformation
Contradicting search results depending on the search term
Is this also true in other languages?
What can we do to combat misinformation and confirmation bias?
Follow Sarah:
Twitter: https://twitter.com/sarah_presch
LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
Website: https://www.sarahpresch.com/
Links/resources:
Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch -
Reporting for enterprise SEO with Munene Mumbi
Sponsor:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Munene Mumbi joins Jack Chambers-Ward to discuss reporting for enterprise SEO clients. Munene & Jack cover topics including:
Communicating to different stakeholders
How is it different from reporting for small businesses?
What are the most common Enterprise SEO metrics?
Tools to track and report on Enterprise SEO
What skills are needed in enterprise SEO reporting?
Follow Munene:
Twitter: https://twitter.com/MuneneKL
LinkedIn: https://www.linkedin.com/in/munene-mumbi/
Search Africon: https://searchafricon.com/ -
Key events and attribution in GA4 with Dana DiTomaso
Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
Dana DiTomaso joins Search With Candour to discuss:
What are Key Events?
So, what are Conversions in GA4 then?
Why did Google make this change?
How can one Key Event be attributed in three different ways?
User Acquisition vs Traffic Acquisition
What’s the difference between them?
Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
What should people actually use for reporting?
How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
What else should SEOs be measuring?
Follow Dana:
LinkedIn: https://www.linkedin.com/in/dditomaso/
Website: https://kpplaybook.com
New GA4 course: https://kpplaybook.com/google-analytics-4-course/
Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/
KP Playbook on Youtube: https://www.youtube.com/@kp_playbook -
Is Bing better than Google now?
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.
Show notes:
Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.
Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).
Time stamps:
00:00:00 - Intro
00:00:57 - Sponsor: Wix Studio
00:02:38 - Sponsor: AlsoAsked
00:04:24 - Microsoft Start releases its AI policy
00:16:39 - Brave Search launches Answer With AI
00:33:34 - Site reputation abuse
00:44:21 - Outro
Resources:
Microsoft Start's AI policy:
https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
Brave Search's Answer With AI
https://brave.com/blog/answer-with-ai/
Google documentation on site reputation abuse:
https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
Forbes blocks its coupon directory:
https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html -
Website migrations in ecommerce with Andy Frobisher
Sponsors:
This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.
This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news.
Show notes:
Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including:
Why do businesses migrate?
What types of site migrations are there?
When’s the best time to migrate?
When should the SEO team be involved in the migration process?
The common pitfalls of site migrations
Some opportunities and benefits of migrating
Follow Andy:
Website: https://andyfrobisher.com/
LinkedIn: https://www.linkedin.com/in/andy-frobisher/
Twitter: https://twitter.com/andy_frobisher
Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y -
Is Google becoming more like Baidu? with Adam Di Frisco
Sponsors:
This episode is sponsored by Optmyzr, go to optmyzr.com to start your two-week free trial today.
This episode is also sponsored by AlsoAsked. Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.
Show notes:
Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:
Common misconceptions about Baidu
Baidu ranking factors (study by Jademond)
How heavily is Baidu used in China?
The similarities between Google and Baidu
Why are spam penalties harsher on Baidu
Time stamps:
00:00:21 - Intro
00:01:44 - Sponsor: AlsoAsked
00:03:29 - Sponsor: Optmyzr
00:05:50 - Interview with Adam Di Frisco
00:56:40 - Outro