Search with Candour - SEO podcast Candour

Sponsor: This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Dana DiTomaso joins Search With Candour to discuss:


What are Key Events?
So, what are Conversions in GA4 then?
Why did Google make this change?
How can one Key Event be attributed in three different ways?
User Acquisition vs Traffic Acquisition
What’s the difference between them?
Is there a best way for SEOs to get an accurate picture of organic traffic in GA4?
What should people actually use for reporting?
How can SEOs ensure our hard-earned traffic gets attributed to the right channel?
What else should SEOs be measuring?

Follow Dana:


LinkedIn: https://www.linkedin.com/in/dditomaso/ 
Website: https://kpplaybook.com
New GA4 course: https://kpplaybook.com/google-analytics-4-course/ 
Attribution: conversions vs key events in GA4: https://kpplaybook.com/resources/complete-guide-to-key-events-conversions-in-ga4-new-march-2024/ 
KP Playbook on Youtube: https://www.youtube.com/@kp_playbook

Sponsors:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠

⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠

Show notes:

Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.

Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).

Time stamps:

00:00:00 - Intro

00:00:57 - Sponsor: Wix Studio

00:02:38 - Sponsor: AlsoAsked

00:04:24 - Microsoft Start releases its AI policy

00:16:39 - Brave Search launches Answer With AI

00:33:34 - Site reputation abuse

00:44:21 - Outro

Resources:


Microsoft Start's AI policy:
https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
Brave Search's Answer With AI
https://brave.com/blog/answer-with-ai/
Google documentation on site reputation abuse:
https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
Google will use both manual actions and algorithmic updates to tackle site reputation abuse:
https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
Forbes blocks its coupon directory:
https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html

Sponsors:

This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

This week's episode is also sponsored by CoreUpdates - the best way to stay up-to-date with the latest SEO news.

Show notes:

Andy Frobisher joins Jack on the podcast this week to discuss website migrations for ecommerce businesses. Andy & Jack answer questions including:


Why do businesses migrate?
What types of site migrations are there?
When’s the best time to migrate?
When should the SEO team be involved in the migration process?
The common pitfalls of site migrations
Some opportunities and benefits of migrating

Follow Andy:

Website: https://andyfrobisher.com/

LinkedIn: https://www.linkedin.com/in/andy-frobisher/

Twitter: https://twitter.com/andy_frobisher

Andy's BrightonSEO talk: https://www.youtube.com/watch?v=GFV0Onve6_Y

Sponsors:

This episode is sponsored by Optmyzr, ⁠⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠⁠

This episode is also sponsored by AlsoAsked. ⁠⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠⁠

Show notes:

Adam Di Frisco joins Jack Chambers-Ward on this week's podcast to discuss Baidu and how Google is becoming more like Baidu. Topics covered include:


Common misconceptions about Baidu
Baidu ranking factors (study by Jademond)
How heavily is Baidu used in China?
The similarities between Google and Baidu
Why are spam penalties harsher on Baidu

Time stamps:

00:00:21 - Intro

00:01:44 - Sponsor: AlsoAsked

00:03:29 - Sponsor: Optmyzr

00:05:50 - Interview with Adam Di Frisco

00:56:40 - Outro

Sponsors:

This episode is sponsored by Optmyzr, ⁠⁠⁠go to optmyzr.com to start your two-week free trial today.⁠⁠⁠

This episode is also sponsored by AlsoAsked. ⁠⁠⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.⁠⁠⁠

Show notes:

Matt Tutt joins Search With Candour this week to discuss how to make the web more sustainable:


The resources required for data centres
How easy it is to use green web hosting
Reducing image sizes
Reducing crawl budgets
Should we have a universal crawler?
Putting pressure on CMSs to use renewable energy sources

Resources:


Matt's climate change +SEO survey for Search Engine Land: ⁠https://searchengineland.com/climate-change-seo-survey-making-web-more-sustainable-438209⁠
The Green Web Foundation: https://www.thegreenwebfoundation.org/


https://www.websitecarbon.com/


https://lowwwcarbon.com/ 


Michelle Barker - A greener web: https://youtu.be/EfPoOt7T5lg?si=o7Dn16CkBsaokIu9

Sponsors:
This episode is sponsored by Optmyzr, the modern PPC management software built for PPC people. Go to optmyzr.com to start your two-week free trial today.

This episode is also sponsored by AlsoAsked. ⁠Go to alsoasked.com to get the best way to access People Also Ask data for your keywords.

Show notes:

Mark Williams-Cook and Jack Chambers-Ward are reunited in the Candour studio to discuss:


The European Commission's AI Act
Ethan Lazuk's breakdown of the Google anti-trust trial

⁠Watch Search With Candour on Youtube⁠⁠

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