78 集

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You'll learn, you'll laugh, and you'll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, TikTok, and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.

Social Media Manager Confidential Shanté Gorman, Mentor for Social Media Managers

    • 商業

The Social Media Manager Confidential is the podcast for social media managers who want realistic, positive, and insightful resources so they can build an ethical, money-making business that supports their lifestyle goals. Each week, your host Shanté Gorman (that's me) and my guests will share strategies & content tips, what we do and don't love about working in the industry, and give transparent advice about running a social media management business. We're dishing on the ins and outs of the social media management world without any of the gatekeeping that can come along with it. You'll learn, you'll laugh, and you'll leave each episode inspired.

I was a broke single mom turned founder of a multi 6-figure social media management agency and I mentor social media managers working on creating agencies of their own. You can follow me on Instagram, TikTok, and YouTube at @sugarpunchmarketing, and join the free private community of Punchies, head to community.sugarpunchmarketing.com.

    Growing Instagram Accounts with Paid Ads | Visibility Strategy Series

    Growing Instagram Accounts with Paid Ads | Visibility Strategy Series

    Welcome to the Visibility Strategy Series!
    Are you searching for a visibility strategy that consistently reaches your ideal audience on Instagram without depending solely on the algorithm? Consider diving into the world of paid ads, whether for yourself or your clients.
    In this episode, we are diving into Part 5 of this Series and it is especially exciting as we explore how to ethically and effectively run paid ad campaigns to boost your client's Instagram presence. You’ll learn how to set up and manage these campaigns using the Meta Business Suite rather than directly through the Instagram app. I’ll also cover everything from choosing the right content and budgeting to optimizing your client’s Instagram profile for conversion.
    Rest assured, everything we discuss is above board—no scammy tactics here, just strategies that are both legitimate and safe. Ready to fast-track your Instagram growth? Let's dive into this episode!
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community76
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi76
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients76
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop76
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode-76
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 21 分鐘
    Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!

    Katelyn Rhoades on: OMG is Instagram finally fixing REACH?!

    There has been some bomb-dropping that has just happened recently through the Instagram world with Adam Mosseri giving us some really big algorithm news. So I’m sitting down with the Social Marketing Queen on Instagram and CEO of Enfluence Marketing Studio, Katelyn Rhoades to discuss this hot topic and how Instagram is shifting its focus to reward original content creators to level the playing field for all users. 
    We’re also diving into all the controversy surrounding remixes, the ethical aspects of remixing content, changes in how content will be ranked, strategies to adapt to this change and so much more! We have a lot to say so let’s get started.
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community75
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi75
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients75
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop75
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode75
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 18 分鐘
    The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series

    The Instagram Tool That Doubled My Engagement & Conversions | Visibility Strategy Series

    Welcome to the Visibility Strategy Series! 
    Are you looking to boost engagement and conversions for yourself or your clients? Imagine achieving this effortlessly with automation. In this episode, I discuss my go-to Instagram tool that DOUBLED both my engagement and conversions.
    Join us for the fourth installment of our Visibility Strategy Series, where I'll break down everything you need to know about this transformative tool. You'll learn how to seamlessly integrate it into your marketing strategy to elevate your social media game, better serve your audience, and grow your business sustainably.
    Tune in to discover how to optimize your digital presence and ensure your business thrives in the competitive social landscape.
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community74
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi74
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients74
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop74
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode74
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 15 分鐘
    The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series

    The TOP Graphic Design Mistakes Social Media Managers Make | Visibility Strategy Series

    Welcome to the Visibility Strategy Series! 
    Do you remember the feeling of crafting that almost perfect social media post only to have it receive lukewarm engagement? We've all been there, and it may have something to do with your graphics. 
    Join me in Part 3 of our Visibility Strategy Series as I zero in on the graphic design mistakes that I see Social Media Managers make and dive into the basics of graphic design so you can make an impact with your content. If you are ready to take your content from good to great and not just reach but engage your audience effectively, you won't want to miss a second of this episode!
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community73
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi73
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients73
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop73
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode73
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 15 分鐘
    Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series

    Revealing Industry Secrets: Creating Engaging Social Media Videos | Visibility Strategy Series

    Welcome to the Visibility Strategy Series!
    Video content is here to stay, but how do you create engaging social media videos for your clients? In part two of this series, we are diving into all things social media videos. 
    We cover everything from understanding video quality and frame rate to mastering the art of text overlays and pattern breaking. So if you are ready to step up your video game, this is the episode for you. Let’s dive in!
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode72
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community72
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi72
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients72
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop72
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 11 分鐘
    Writing Hooks That Don't Suck | Visibility Strategy Series

    Writing Hooks That Don't Suck | Visibility Strategy Series

    Welcome to the Visibility Strategy Series!
    I’m so excited to bring you this 5-part series on Visibility Strategy for the next 5 weeks! We’re covering things like video editing, graphic design, tools to use for video content and running ads. And today we’re kicking off this series with Part 1 on how to write strong hooks,  specifically how to write ones that don't suck.
    So, what goes into a good hook? And how do you craft hooks that are going to capture your audience's attention? We’ll be diving into power words and how to use them, where to find inspiration for your hooks and how to use language that your audience can understand. Whether you're a seasoned pro or just getting started, you won't want to miss this. 
    Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode71
    💬 Sign up for my FREE, exclusive private Community for Social Media Managers: https://social-media-manager-confidential.captivate.fm/community71
    🎓 Browse my Classes for Social Media Managers: https://social-media-manager-confidential.captivate.fm/smmi71
    🆓 Download my FREE Guide, 35 Best Places to Get More Social Media Management Clients: https://social-media-manager-confidential.captivate.fm/clients71
    🛍️ Shop my done-for-you templates for Social Media Managers: https://social-media-manager-confidential.captivate.fm/shop71
    🎥 Subscribe & watch on YouTube: https://www.youtube.com/@sugarpunchmarketing
    ♥️ Let’s be Instagram friends: @sugarpunchmarketing
    PS. Are you finding this podcast useful? Share it with someone you know who needs help building a sustainable social media management business. You get to help a friend & I get to reach more social media managers just like you!

    • 10 分鐘

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