242 個單集

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

The Marketer's Journey Convince & Convert

    • 管理

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

    Marketer's Journey: How Tableau’s Former CMO Made Customers Smarter w/ Elissa Fink

    Marketer's Journey: How Tableau’s Former CMO Made Customers Smarter w/ Elissa Fink

    Success isn’t having a lot of money from VCs or investors.
    It’s signing on customers.
    In this episode of The Marketer’s Journey, I catch up with the former CMO at Tableau Software turned advisor, Elissa Fink. She shares her journey through the marketing world and how she found value by helping customers get smarter.
    We also discuss:
    What the true sign of success is for startups Working and thriving within budget constraints The value of taking risks with startups who don’t have the brand recognition yet
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 29 分鐘
    Marketer's Journey: The Sales Process Is Broken w/ Ryan Bonnici

    Marketer's Journey: The Sales Process Is Broken w/ Ryan Bonnici

    The sales process is broken. Nobody actually enjoys buying anymore—especially not software. And when it comes to most sales processes, the human touch has just disappeared.
    I recently talked with Ryan Bonnici, CMO at G2, about his approach to this problem.
    What we talked about:
    How being a mini CMO prepared him to wear all the CMO hats His take on how the sales process is broken (& how to streamline it) Why marketers should think like consumers Four weeks off a year is the bare minimum
    Check out this and other episodes of The Marketer’s Journey on Apple Podcasts, Spotify, Stitcher, and Google Play!

    • 31 分鐘
    Marketer's Journey: Why Content and Culture Are a CMO’s Two Main Jobs w/ Natalie Lambert

    Marketer's Journey: Why Content and Culture Are a CMO’s Two Main Jobs w/ Natalie Lambert

    Content and thought leadership are both king. But if they had a fight, content would win.
     
    First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.
     
    On this episode, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture:
     
    What we talked about:
    Natalie is highly self-taught and has a voracious passion for learning What the exact relationships between content and thought leadership should be Why culture and team dynamics are everything Go on safari to truly disconnect from work (and see big cats)
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 28 分鐘
    Marketer's Journey: Growth Hacking Yourself Out of a Job w/ Patrick Edmonds

    Marketer's Journey: Growth Hacking Yourself Out of a Job w/ Patrick Edmonds

    Does the term “growth hacking” make you cringe?
     
    What if we called it “analytically measuring ROI conversion rates at each point of the funnel and applying ingenuitive methods to the customer journey”?
     
    On this episode, I interview Patrick Edmonds, CMO at Proposify, about explosive growth:
     
    What we talked about:
    Is the quick path to CMO a good or bad thing? How to balance two execs who each focus on demand and content communications Don’t let vacation days pile up. Take a staycation instead.


    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 26 分鐘
    Marketer's Journey: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl

    Marketer's Journey: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl

    What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales.
     
    In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department.
     
    What we talked about:
    The entrepreneurial mindset inspires marketing leadership in so many ways Where should SDRs sit, marketing or sales? (Marketing, actually) Why you should put your laptop and phone in the cupboard after 7:30 PM  
    Check out this resource we mentioned during the podcast:
    Edwin’s site: www.edwinabl.com
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 34 分鐘
    Marketer's Journey: Is Your Sales to Marketing Ratio 7:1? w/ Dailius Wilson

    Marketer's Journey: Is Your Sales to Marketing Ratio 7:1? w/ Dailius Wilson

    At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.
     
    In this episode, I interview Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.
     
    What we talked about:
    Why he has 60 salespeople and 8 marketers How he’s excited to use tech to influence the buyer experience Learning languages, writing plays, DJing, and Hollywood life  
    Check out these resources we mentioned during the podcast:
    DW and his brother were on the Ellen Show
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 28 分鐘

熱門管理 Podcast

聽眾訂閱的還有