The Marketing Book Podcast Douglas Burdett

Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling by Evelyn Starr
Has your business hit a wall? Have you struggled to figure out why?
Business owners bear the burden of chief brand builder. You think it will get easier once you get past start-up mode, but growth brings more to manage, not less.
It’s hard to know if you’re doing well.
When your numbers climb, they signal success to you. But then they level off. And refuse to budge.
Your brand’s hit its awkward adolescent stage.
Based on 30 years of marketing experience and extensive study, brand expert Evelyn Starr shows you how to identify what holds your brand back and overcome it.
In this groundbreaking book, you’ll discover:
The eight symptoms adolescent brands display, including identity crisis, oversleeping, and suffering from FOMO. Specific questions to help you diagnose the symptom hindering your brand. How brands like FedEx, Netflix, Spotify, and Crocs navigated their adolescence to emerge stronger. What business owners like you have done to course-correct their brands and what worked best. Step-by-step guides to help you exit that stage ready to scale. Finally, you can stop guessing what your brand needs. With the right pieces in place, your brand will be ready for its next leap of growth.
If you like sports and entertainment stories, easy-to-understand explanations, and plenty of examples, you’ll love how this book demystifies your brand woes and helps you fix them. Get it now to jump-start your business growth!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/teenage-wastebrand-evelyn-starr

Marketing Book Podcast host Douglas Burdett interviewed on Josh Feinberg’s new B2B Digitized Podcast
https://www.b2bdigitized.com/douglas-burdett-host-at-the-marketing-book-podcast/

Humanizing B2B: The New Truth in Marketing That Will Transform Your Brand and Your Sales by Paul Cash and James Trezona
There’s a new truth in B2B marketing: if you want to move products, you need to move minds.
Most companies suffer from a delusion, and it’s this: that buyers always make decisions in a rational, logical, and economic way. The result is a slew of features-driven B2B marketing that few people really care about. In recent years B2B customers have evolved. They don’t just want to buy from businesses anymore, they want to buy into them.
The problem is too few B2B companies realize this. They continue with the same product-centric marketing that increases revenue by a percentage point here and there. It seems safe but it’s dangerously short-sighted because it doesn’t deliver the transformational and long-term growth that makes businesses category leaders.
It’s even more important to address this issue at such a critical and delicate moment in the world economy. Marketing leaders require strategies that have an exponential, rather than an incremental, effect on the brand, marketing, and sales, and to implement them they need the new super-skills this book teaches.
This involves establishing a core purpose, shifting the focus from products to people, from features to feelings, and from messaging to storytelling, acknowledging that neuroscience has proved that people buy on emotion and justify with fact. In other words, it requires a completely different mindset to the one that’s prevalent right now, one that we call ‘Humanizing B2B’.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/humanizing-b2b-paul-cash

Mark Schaefer stops by The Marketing Book Podcast to share how he writes best-selling marketing books.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/how-to-write-marketing-book-mark-schaefer

Winning Digital Customers: The Antidote to Irrelevance by Howard Tiersky
Customers today expect the brands they deal with to deliver an increasingly outstanding and seamless digital experience. Those that do are thriving. Those that don't are becoming increasingly irrelevant. Executives charged with leading any aspect of digital face many challenges, which often include:
Organizational resistance Outdated technology Inadequate funding The wrong talent Lack of alignment on what the vision for the future should be All these challenges have solutions. Winning Digital Customers lays out a proven formula for transforming any company to thrive in this digital age.
In this new book, Tiersky lays out a simple but detailed five-step methodology that any company can follow to align their teams around a vision for the customer experience that will:
Maximize their competitiveness in the market, Identify the quick wins that will help them out of the gate, and Ultimately drive the transformation needed to bring their company into alignment with today's digital world. As part of that methodology, he shares a proven approach to integrating Design Thinking and Journey Mapping to more predictably drive business results.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/winning-digital-customers-howard-tiersky

Content Inc., (2nd ed.): Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) by Joe Pulizzi
From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.
Do you create digital content? Well, this is the business model you've been looking for...
In Content Inc., Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and then create a product for that audience. Content Inc. walks you through the entire process, showing how to:
Choose a topic Unearth an area where little competition exists (break through the clutter) Choose your best channel to build your platform Build long-term customer loyalty (an audience) Start making money from your content Expand your content into multiple channels/platforms Sell your content asset or scale it into a successful business This updated edition includes new and enhanced coverage of platforms like TikTok, Snapchat, and Instagram, a new section about the exit strategy for the model, more practical how-tos, and current examples of companies that have successfully implemented these strategies.
Content Inc. provides an ingenious approach to business based on a profoundly simple concept: Having a singular focus on audience and building a loyal audience directly, provide the best, most nuanced understanding of what products ultimately make the most sense to sell.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/content-inc-2-joe-pulizzi