The Mortuary Show The Mortuary Show

It’s tough getting a business off the ground.  Especially a business that requires 24/7 care, physical, emotional, mental labor/challenge, and clients that are not happy they need to use you.  Former NFDA President, Randy Anderson has been through it all.  Soak it up, this guy knows his stuff!

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Mortuary Marketing

Elevate your funeral home’s online presence.

⁠⁠⁠Check it out.⁠⁠⁠

Want to start today?

Email: 
conor@mortuary-marketing.com

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Want more of the Mortuary Show? Follow our social medias:

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Show Notes:

(07:45) – Family-owned challenges.

(15:32) – How & why to get started.

(21:06) – Excellence is the standard.

(32:08) – How to manage a business.

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Takeaways


Involvement in professional organizations like NFDA can provide valuable resources and networking opportunities for funeral homes.
Funeral homes need to adapt to changing industry trends and meet the evolving expectations of clients to stay relevant.
Developing leadership skills and fostering a positive work culture are crucial for the success of funeral homes.
Caring for people and providing exceptional service should be the driving force behind every funeral director's career. Passing on the family business requires open communication and timing.
Striving for excellence is attainable by making the best out of what you have.
Creating meaningful experiences for families can leave a lasting impact.
Building lasting relationships with families and colleagues is rewarding.
Balancing work and personal life is essential for overall well-being.
Young business owners should join national organizations and focus on business management.
Learning from others, especially experienced funeral directors, is valuable.
Family support and guidance can contribute to a successful career.
Expressing gratitude and honoring the work of funeral directors is important.

What are the most important things we can do to keep our industry alive?  Adapt, get involved, focus on the benefits family receive, use positive press.  Tom Parmalee of Funeral Vision knows the ins & outs and all the future trends we are nearly approaching.  Listen up funeral home owners & directors!



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Mortuary Marketing

Elevate your funeral home’s online presence.

⁠⁠⁠Check it out.⁠⁠⁠

Want to start today?

Email: 
conor@mortuary-marketing.com

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Want more of the Mortuary Show? Follow our social medias:

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

⁠⁠⁠Facebook⁠⁠⁠

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Show Notes:

(07:45) – The most interesting funeral press story ever.

(15:32) – Debating whether funeral prices should be mandatory for a website.

(21:06) – Community involvement is not dead (and probably never will be).

(32:08) – Talk to a family about how they personally benefit.

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Takeaways


Funeral Vision provides news and information to the funeral profession, helping professionals stay informed and connected.
Sharing stories and information is crucial for the growth and improvement of the funeral industry.
Transparency in pricing can benefit both funeral homes and families, but there are challenges and debates surrounding its implementation.
Negative press coverage can unfairly portray the funeral industry, and it is important to counteract these perceptions by promoting the positive aspects of the profession. Active community involvement and promotion are essential for funeral homes to build trust and attract clients.
Live streaming can be a valuable touchpoint for showcasing the care and service provided by funeral homes.
Sharing personal stories and testimonials can resonate with potential clients and demonstrate the benefits of funeral services.
Writing should focus on emotional connection and highlight the benefits of funeral services rather than just features.
The Funeral Vision job board aims to address the staffing crisis in the funeral profession.
Providing value and building an audience are key to long-term success in the funeral industry.

Something almost all of us have been through.... The dreaded FUNERAL BURN OUT.  Yohan & Michael talk about their journeys through it, how to overcome, & best strategies for reducing the likelihood of it happening again.  Great value for all of our young directors out there: Put yourself first sometimes!!

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Mortuary Marketing

Elevate your funeral home’s online presence.

⁠⁠⁠Check it out.⁠⁠⁠

Want to start today?

Email: 
conor@mortuary-marketing.com

-----

Want more of the Mortuary Show? Follow our social medias:

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

⁠⁠⁠Facebook⁠⁠⁠

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Show Notes:

(07:45) – Supportive coworkers make the job what it is.

(15:32) – The pressure of time in funeral service.

(21:06) – How to stay focused.

(32:08) – How a personal brand makes a difference in any industry.

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Takeaways


Working in the funeral service industry can be emotionally and physically draining, leading to burnout over time.
Having supportive coworkers and a positive atmosphere within a funeral home is crucial for the well-being of funeral directors.
Time constraints and the need for immediate action are common in funeral service, adding to the stress of the job.
Despite the challenges, many funeral directors find fulfillment in their work and are passionate about helping families during difficult times. Caring and going above and beyond can make a significant difference in the lives of grieving families.
Managers play a crucial role in motivating staff and creating a positive work environment.
Following your passion and dreams is essential in the funeral service industry.
Building relationships with families and providing personalized services is key to making a lasting impact.
Celebrating life and sharing unique stories can bring comfort and healing to families.
Establishing a personal brand and pursuing your dreams can lead to success in the funeral service industry.

This one has got it all today folks.  Renowned musician & mortician, Nathan Morris, gets real with Michael.  They go deep on the role of mindset in funeral life, growing as a human, the struggles of the mortuary, & the role music has on life. 

Nathan’s new song comes out THIS WEEK: June 7th “Villain”.  Listen to it 100 times & support this great funeral director!

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Mortuary Marketing

Elevate your funeral home’s online presence.

⁠⁠⁠Check it out.⁠⁠⁠

Want to start today?

Email: 
conor@mortuary-marketing.com

-----

Want more of the Mortuary Show? Follow our social medias:

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

⁠⁠⁠Facebook⁠⁠⁠

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Show Notes:

(01:45) – Pursuing your passion in life.

(26:32) – The art of showing up every day.

(33:06) – Facing resistance in funeral service.

(37:08) – Growth in life & in business.

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Takeaways


The importance of being authentic and true to oneself, even in the face of criticism or judgment.
The impact of social media on personal and professional growth, and the challenges and rewards of pursuing creative passions.
The demands and challenges of the funeral profession, including the need for self-care and the struggle to find a balance between work and personal life.
The significance of perseverance and self-awareness in navigating life's challenges and pursuing one's passions. The importance of showing up and being consistent in pursuing one's passion.
Dealing with criticism and the impact of constructive feedback.
The challenges and resistance to change in the funeral profession.
The growth and expansion of funeral homes and the value of pre-need planning.
The release of a new song titled 'Villain' and the marketing strategy behind it.

What happens with a preneed case that dies outside the location of the funeral home?  Are you driving cross country for that removal?  Asking the family to kindly use someone else? Hoping that they’ll cover the cost of an additional flight/shipping?  Chris from SepioGuard & Michael get into all of this and so much more on how you can help your FH & its families.



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Mortuary Marketing

Elevate your funeral home’s online presence.

⁠⁠⁠Check it out.⁠⁠⁠

Want to start today?

Email: 
conor@mortuary-marketing.com

-----

Want more of the Mortuary Show? Follow our social medias:

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

⁠⁠⁠Facebook⁠⁠⁠

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Show Notes:

(04:45) – How a retail background flows nicely into funeral service.

(08:32) – The key to preneed sales.

(23:06) – Decedent travel protection.

(34:08) – White glove service for the family is the way to go.

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Takeaways


Genuine connection with client families is crucial in the funeral service industry.
Understanding and addressing the emotional needs of families is more important than pushing sales.
Transitioning from retail to healthcare and then to death care requires adaptability and a willingness to learn.
Introducing new products or services in a large organization can be challenging, but persistence and teamwork can lead to success. Identify the problems in your industry and take action to address them.
Focus on providing a positive experience for funeral home counselors and client families.
Use technology and partnerships to improve processes and provide better service.
Have a long-term vision focused on continuous progress and supporting your industry.

It’s the 100th episode of The Mortuary Show!! And we’ve got an extra special guest for you... It’s the one & only Kennedy Reid.  Kennedy just finished Top 20 in American Idol: She can sing, she can embalm, she can get the crowd going, and a special edition of Ave Maria may or (definitely won’t) make an appearance.  Yay Kennedy!

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Mortuary Marketing

Elevate your funeral home’s online presence.

⁠⁠⁠Check it out.⁠⁠⁠

Want to start today?

Email: 
conor@mortuary-marketing.com

-----

Want more of the Mortuary Show? Follow our social medias:

⁠⁠⁠Instagram⁠⁠⁠

⁠⁠⁠TikTok⁠⁠⁠

⁠⁠⁠Facebook⁠⁠⁠

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Show Notes:

(02:07) – Auditioning for American Idol.

(08:14) – Embalming room on National TV.

(21:40) – LA life vs funeral home life.

(28:07) – Always keep that license!

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Takeaways


Kennedy Reed, a top 20 contestant on American Idol, is also a licensed funeral director and embalmer.
She balanced her work at a funeral home with her time on American Idol, with the support of her funeral home family.
Kennedy's passion for her work as an embalmer is evident, and she finds fulfillment in caring for the deceased.
She discusses the challenges of dealing with cases involving children and gun violence, which can be emotionally difficult.
Kennedy had plans to dedicate a performance on American Idol to children who have lost their lives to gun violence. Being a contestant on American Idol is physically and emotionally challenging, especially for young contestants.
The filming schedule for the show is demanding, with long days and constant travel.
Kennedy plans to pursue a career in music and hopes to make original music and go on tour.
She will also keep her mortuary license as a backup plan.
Kennedy received support from fellow contestants and enjoyed sharing her background as a mortician.