2 集
Visualsoft x Klarna: Driving the retail glow up Visualsoft x Klarna
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- 商業
COVID-19 has driven the biggest single onboarding boom for e-retailers. It’s been stated that eCommerce usage has accelerated 5 years in the last 12 months, smashing forecasts for growth as physical stores have struggled to survive multiple lockdowns.
As merchants switch, pivot and reinforce their digital offerings, in this mini-series by eCommerce platform Visualsoft and payments provider, Klarna we want to uncover how the rapid digitisation of shopping has changed retailers’ decisions and what impact it will ultimately have on their immediate and long-term investment plans.
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Taking it personally
In the second episode, join our host, Head of Advisory at Vogue Business, Anusha Couttigane alongside Tiffany Saunders (Campaigns and Runway Director at Oxford Fashion Studio) & Harriet Eccleston (British Fashion Designer) as they discuss the possibilities of personalisation to enhance customer experience but also create a more inclusive environment. They go into more depth on a collection they worked on which was produced for wheelchair users using adaptive design and launched for London Fashion Week.
Give it a listen to learn more on...
How personal is too personal? What’s the willingness of shoppers to part with data in order to guarantee a better experience?
Are minorities and marginalised people being missed from the personalisation opportunity?
What’s the level of granularity we can get to for personalisation? In a world where many consumer groups are still an afterthought (disabled, religious minorities, neuro-diverse), can we broaden our approach to personalisation to include these groups?
How do brands prioritise what and how to personalise and outreach for being more inclusive? -
Going out, out
As entertainment opens up and people are allowed to mix indoors again, what does this mean for retail theatre and physical stores? Stores have obviously suffered significantly, and even since non-essential retail reopened, most businesses haven’t seen anywhere near their normal levels of footfall. We know that lots of custom has transferred online and a good proportion may stay there permanently. But don’t stores and physical places still play an extremely important role?