41 min
Annie Ortmeier, co-president of Triple Tiger Records, Part 1 In A Mississippi Minute with Steve Azar
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- Music Commentary
Annie Ortmeier is a digital-focused music executive who has pioneered every role she has held in the industry. As the newly-appointed Co-President of Triple Tigers Records, she has built new departments and teams from the ground up that meet the ever-changing needs of the music industry across sales, digital marketing, ecommerce and streaming.
She began her career as an intern with CMT and its digital branch, CMT.com, which led to a full-time job managing the online retail brands of CMT, VH1, Comedy Central and LOGO. After that, Ortmeier transitioned to an agency owned by Ticketmaster where she managed online stores for a diverse roster of artists.
She then created her own business, Yowza Ecommerce Solutions. Her company linked up with global superstars like Taylor Swift, which brought Ortmeier the opportunity to join Big Machine Records as their Director of Interactive Marketing in 2011.
From there, Ortmeier joined UMG Nashville in a new role of Director of Digital Marketing where she managed digital platform relationships. At UMG, she evolved alongside the rapidly changing consumer landscape, becoming Sr. Director of Streaming & Digital Marketing, VP and then Sr. VP of Streaming & Digital Marketing. Ortmeier was able to orchestrate and execute revolutionary marketing campaigns for country megastars such as Luke Bryan, Sam Hunt, Chris Stapleton, Lady A, Keith Urban and many more.
Now, as Co-President of Triple Tigers Records, she is helping to build a home for artists that challenges them to grow with a laser-focused hand to guide their releases. Advocating for talent with a limited roster coupled with global infrastructure support, Triple Tigers Records has cultivated an environment of supportive artistic creativity and vision.
Annie Ortmeier is a digital-focused music executive who has pioneered every role she has held in the industry. As the newly-appointed Co-President of Triple Tigers Records, she has built new departments and teams from the ground up that meet the ever-changing needs of the music industry across sales, digital marketing, ecommerce and streaming.
She began her career as an intern with CMT and its digital branch, CMT.com, which led to a full-time job managing the online retail brands of CMT, VH1, Comedy Central and LOGO. After that, Ortmeier transitioned to an agency owned by Ticketmaster where she managed online stores for a diverse roster of artists.
She then created her own business, Yowza Ecommerce Solutions. Her company linked up with global superstars like Taylor Swift, which brought Ortmeier the opportunity to join Big Machine Records as their Director of Interactive Marketing in 2011.
From there, Ortmeier joined UMG Nashville in a new role of Director of Digital Marketing where she managed digital platform relationships. At UMG, she evolved alongside the rapidly changing consumer landscape, becoming Sr. Director of Streaming & Digital Marketing, VP and then Sr. VP of Streaming & Digital Marketing. Ortmeier was able to orchestrate and execute revolutionary marketing campaigns for country megastars such as Luke Bryan, Sam Hunt, Chris Stapleton, Lady A, Keith Urban and many more.
Now, as Co-President of Triple Tigers Records, she is helping to build a home for artists that challenges them to grow with a laser-focused hand to guide their releases. Advocating for talent with a limited roster coupled with global infrastructure support, Triple Tigers Records has cultivated an environment of supportive artistic creativity and vision.
41 min