In-Ear Insights from Trust Insights Trust Insights

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI data management best practices and how to leverage qualitative data for content marketing. You will learn how to extract valuable customer questions from various sources like webinars and forums using AI. Discover effective methods to prioritize this wealth of [...]Read More... from In-Ear Insights: Generative AI Data Management Best Practices

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris tackle the challenge of using generative AI in sales, both B2B and B2C. Discover how generative AI helps you analyze customer data and identify pain points to improve your selling approach. Learn how this technology can bridge the gap between sales, marketing, [...]Read More... from In-Ear Insights: How to Use Generative AI in Sales

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss generative AI and professional development, the importance of subject matter expertise when using AI for marketing tasks, such as analyzing backlink data. You’ll learn why relying solely on AI-generated insights without understanding the underlying data can be risky. Katie and Chris [...]Read More... from In-Ear Insights: Generative AI and Professional Development

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss how to spot an AI snake oil salesman, a vital skill in today’s hype-filled environment. Learn the questions to ask that reveal true expertise and understand the hallmarks of genuine AI knowledge. Discover the red flags to watch out for so [...]Read More... from In-Ear Insights: How to Spot AI Snake Oil Salesmen

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris explore the human side of how to adopt Agile and prompt engineering. Learn how to build trust within your team and address anxieties surrounding AI and automation. Discover strategies for fostering open communication and encouraging ownership among team members, even those hesitant [...]Read More... from In-Ear Insights: How to Help Marketers Adopt Agile and Prompt Engineering

In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss using Agile principles for prompt engineering – agile prompt engineering. You will learn the importance of process development and project management when working with large language models (LLMs) like ChatGPT. Discover how to use the 5 P’s framework and the RACE [...]Read More... from In-Ear Insights: How to Apply Agile Prompt Engineering