Marketing & Coffee

Mike Zima
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Marketing & Coffee

Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.

  1. 24 JAN

    Is SEO Dead? Google’s AI and Core Update in 2025

    In this episode, we explore if SEO is dying or evolving with Google’s January 2025 Core Algorithm Update and the rise of AI-driven search. Discover how zero-click searches, behavioral trends, and the shift toward AI are transforming search engine optimization. Learn actionable strategies to adapt and stay ahead in this new digital landscape.

    9 min

  2. 23 JAN

    In-House Marketing vs Digital Agency: What Saves You More Money?

    Choosing between an in-house marketing team or a digital agency is one of the biggest decisions businesses face. This episode dives into the cost comparison, benefits of agency retainers, and why the hybrid approach might be the best solution for small businesses. Tune in to uncover the best strategy for maximizing ROI in 2025.

    9 min

  3. 22 JAN

    Search Max: Google’s Fix for Performance Max Flaws?

    Dive into the details of Google Ads’ new Search Max campaign type. In this episode, we explore how it addresses the shortcomings of Performance Max, from budget transparency to intent-based targeting. Learn what this means for your PPC strategy in 2025 and how advertisers can maximize ROI with the new features. Perfect for digital marketers looking to stay ahead.

    9 min

  4. 21 JAN

    DIY Ecommerce Businesses to Start in 2025

    Looking for the best DIY ecommerce business ideas? Tune in as we explore 25 profitable options you can start on Shopify. From handmade goods to digital products, discover how to find your niche, scale your business, and thrive in the online marketplace. Perfect for aspiring entrepreneurs and seasoned business owners alike.

    15 min

  5. 20 JAN

    AI Marketing Agencies: Scam or Game-Changer?

    AI marketing agencies are popping up everywhere, but are they delivering results or just scamming businesses? Learn the truth behind these agencies, the risks of AI-only strategies, and why the human touch still matters in marketing. Perfect for businesses navigating the AI revolution in 2025.

    13 min

  6. 17 JAN

    2025 Digital Marketing Budgets: Trends, Insights, and Strategies

    Explore how CMOs are planning their budgets for 2025, the challenges of rising ad costs, and the strategies to maximize ROI. Learn how to leverage platforms like Meta Ads, TikTok, and ChatGPT Search while staying competitive in an increasingly crowded digital landscape. Stay informed and optimize your marketing game!

    11 min

  7. 16 JAN

    Navigating 2025’s Privacy Laws for Advertisers

    New state-level privacy laws in 2025 are reshaping online advertising. In this episode, we discuss the compliance requirements, rising costs, and strategies to stay ahead. Learn how Zima Media helps businesses adapt with innovative solutions like server-side tracking and first-party data strategies. Stay compliant and competitive—tune in now.

    13 min

  8. 15 JAN

    The Search Engine Shift: Google Falls Below 90% Market Share in 2024

    Google’s search market share has fallen below 90% for the first time in over a decade. In this episode, we discuss how AI-powered search engines, privacy-first platforms, and user frustration are changing the future of search. Discover what this means for businesses and marketers in 2025.

    9 min
See All (245)

About

Marketing & Coffee is your go-to podcast for insightful conversations about the latest trends in marketing, digital strategy, and business growth—all served with a shot of caffeine and creativity. Hosted by Mike Zima, each episode blends expert insights, real-world examples, and actionable advice with a relaxed and approachable vibe. Whether you’re a seasoned marketer or just brewing ideas for your next campaign, grab your coffee and join us for a chat that inspires and informs.

Information

  • Creator
    Mike Zima
  • Years Active
    2018 - 2025
  • Episodes
    245
  • Rating
    Clean
  • Copyright
    © Mike Zima
  • Show Website
    Marketing & Coffee

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