180 episodes

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Nudge Phill Agnew

    • Business

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

    “It's How McDonald’s Make Men Binge” Rory Sutherland

    “It's How McDonald’s Make Men Binge” Rory Sutherland

    In today’s episode of Nudge, Rory Sutherland explains:


    When to tell smokers to quit smoking 



    How to double McDonald’s orders 



    Ways to make Londoners recycle 



    Why pensions schemes are broken 



    How to make high earners pay more tax




    You won’t want to miss this. 
    (Warning this episode contains explicit language).

    Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
    Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

    • 32 min
    6 scientifically-proven persuasion techniques

    6 scientifically-proven persuasion techniques

    I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. 

    Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

    Reddit ads: https://imgur.com/a/BsCwx7n 
    Reddit ads results: https://imgur.com/a/iEB4W79

    • 18 min
    The overlooked secret to better writing

    The overlooked secret to better writing

    I wish I had followed Prof Todd Rodgers’ advice earlier. 

    Writing for Busy Readers book: https://writingforbusyreaders.com/
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/

    • 21 min
    Can knowing more make you enjoy less?

    Can knowing more make you enjoy less?

    I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. 

    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

    • 24 min
    Why Amazon paid staff $5k to quit

    Why Amazon paid staff $5k to quit

    In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. 
    Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
    Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Uri's previous episodes on Nudge: Episode One / Episode Two

    • 29 min
    The £500 million marketing mistake

    The £500 million marketing mistake

    In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. 

    Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
    Classic VW ad: https://tinyurl.com/52t4xny2
    Avis "Try harder": https://tinyurl.com/4k93t3zv
    Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
    The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf

    • 19 min

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