Satellite Radio Possibilities: with SiriusXM's Sarah Burke Speaking of Media ....with Keith Marnoch

Satellite radio is often an overlooked media channel. In a world where individuals can subscribe to services that allow them to listen to their music and other programming independent of others … platforms like SiriusXM Canada have to work harder to frame their entertainment offerings to be unique and attractive to their various niche channels. If you are trying to promote a property or story that has a niche audience – satellite radio might be worth investigating rather than over...