1 episode
What is Digital Marketing & How does it work? Devanand Pandey
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- Business
Digital marketing is one of those terms that is pretty confusing for some people, hence it seems something different to everyone.
It also may seem way more complicated then it actually is.
So in today's episode, I will be covering What exactly is digital marketing and how does it work? Also, I will share my thought on the major difference between Digital Marketing & Traditional Marketing.
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What is Digital Marketing & How does it work?
Well, as simple as this is gonna sound, Digital marketing is just marketing using Digital tools. And marketing is nothing more than communicating value to your audience. So Digital marketing is there for communicating value to your audience using digital tools.
So now we got that covered and the real question is what digital tools are available and how it is different from traditional marketing?
Talking about traditional marketing, it relies on tools and mediums like the newspaper, radio, tv, magazine, billboards or any sort of print.
on the other hand, digital marketing relies on search engine marketing, social media, content marketing like blogging, articles, videos, email marketing, online pay per click advertising.
As consumer media consumption trends continue to shift rapidly towards digital marketing, there will be a time in the near future where we no longer refer it to digital marketing as simply call it marketing.
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