15 min
Collaboration Over Competition How They Did It
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- Places & Travel
National Park Trips speaks with Rhonda Salisbury from Visit Yosemite Madera County, a California county that lies next to Yosemite National Park’s South Entrance and Suzanne Bianco from Visit Visalia.
Rather than working in silos, the two teamed up to form the Majestic Mountain Loop, a three-day itinerary through their three neighboring national parks: Sequoia, Kings Canyon and, of course, Yosemite. Together, they market the Majestic Mountain Loop to promote tourism in both of their areas.
We discuss the power of collaboration over competition with them.
National Park Trips speaks with Rhonda Salisbury from Visit Yosemite Madera County, a California county that lies next to Yosemite National Park’s South Entrance and Suzanne Bianco from Visit Visalia.
Rather than working in silos, the two teamed up to form the Majestic Mountain Loop, a three-day itinerary through their three neighboring national parks: Sequoia, Kings Canyon and, of course, Yosemite. Together, they market the Majestic Mountain Loop to promote tourism in both of their areas.
We discuss the power of collaboration over competition with them.
15 min