A bi-weekly podcast that goes behind the scenes of ecommerce businesses and their custom online stores.
We talk to ecommerce merchants of all stripes—from companies who are just starting out with no idea what they’re doing to seasoned veterans making millions a year. Vendors, services, and other ecommerce experts—they’ll be here too.
All the secrets of planning, building, and maintaining successful online businesses are revealed. And along the way, we get to know some of the brightest minds in ecommerce today.
Hosted by Stephen Callender, founder of Foster Commerce, a leading Craft Commerce agency.
End of Series One Reflections
In this final episode of series one, Stephen doesn’t interview any guests, instead he uses the time to reflect on past episodes, share what he loves about Craft Commerce, what he believes the future of CraftCMS will be and why e-commerce vendors should embrace email marketing.
The great things about Craft Commerce for developers
How CraftCMS compares to Shopify
Why Craft should promote its agencies beyond the Craft partners’ page
The importance of email marketing for ecommerce vendors
How to Create a Work/Life Balance with Josh Angell
Josh Angell is a self-employed Craft CMS developer and consultant. Today he shares his journey from music graduate to building websites and all that transition entailed.
How Josh went from being a music graduate to building websites
What he learned working at Supercool
How having a child affected Josh’s mental health and fast forwarded his career aspirations
How Marketplace for Craft rivals Etsy
Why shipping isn’t a cut and paste feature
Ecommerce Marketing and Tech with Lee Goldberg of Happy Cog
Lee Goldberg is President at Happy Cog, an award-winning, full-service digital agency which he runs with his childhood friend, Matt Weinberg. Lee shares some golden nuggets about conversion rate optimization.
At its core, conversion rate optimization is about removing doubt at every stage
How to compete against the big players
Content is still king and one of the best ways to reach users at the top of the funnel
Start by fixing the leak at the bottom of the funnel and work your way up
The Client Relationship and Delivering Value with Mark Dunbavan
Mark Dunbavan is a detail-oriented developer passionate about his builds and taking care of his clients.
How having a child has affected Mark's approach to work and problem-solving
As long as a team works together effectively, the other details don’t matter
Mark’s client Viaduct has an interesting business model and unique set of needs
Shipping, tax, and variants were the most complex problems to solve for this site
The importance of keeping sites updated
Craft Commerce Product Setup Walkthrough with Roger Glenn
Our guest Roger Glenn is working on a Craft Commerce build for a furniture store, and we lay the groundwork for the most flexible, efficient, and future-proof way to set up the site.
How to deal with multiple large catalogues from separate manufacturers
Planning: have a discussion with the client, create a spreadsheet
Looking at competitors and how people shop
How to treat SKUs, dimensions, variations, attributes, and how to use channels
What’s easiest and logical for administrators?
Multiple Currency Setup in Craft Commerce with Sebastien Dehesdin
Tune in to learn about the challenges of multi currency as Seb walks us through the setup, technical aspects, and customer experience flow of his solution.
Seb’s solution is straightforward for users
The backend setup is simple with a few minor workarounds
A plugin currently exists to provide a similar solution
Once this feature is baked into Craft Commerce, it will put them ahead of the pack
The success of Commerce will be determined by how merchants start talking about it