327 episodes

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

Destination Marketing Podcast Relic Agency

    • Society & Culture

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.

    It’s Bigger Than Camping with Earl B. Hunter Jr.

    It’s Bigger Than Camping with Earl B. Hunter Jr.

    In this episode, Adam joins Earl B. Hunter Jr. to announce a brand new podcast, "It’s Bigger Than Camping." They discuss the show's mission to promote inclusivity and unity in the outdoor community, educate listeners on the benefits of the outdoors and highlight destinations that welcome all who want to experience the outdoors. Earl shares insights from his experience in the RV and outdoor industries, emphasizing the importance of inviting everyone, regardless of age, race or gender, to enjoy the outdoors. The podcast aims to establish a community of outdoor lovers and encourage meaningful discussions around a virtual campfire.

    “We started this amazing podcast because we want to share with the world, and share with everyone, who we are, what we do, and we want to invite and welcome everyone, anyone, no matter who you are or your race, age, gender or ability. We want you to enjoy the outdoors. We want you to really tell us who you are and what you like to do in the outdoors, and we're going to find out that we have more same than differences, my friend.”

    Subscribe to It's Bigger Than Camping!
    Apple
    Spotify
    Audioboom

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 11 min
    Preparing to Bring Tourism to Saudi Arabia with Abdullah Aldhafyan

    Preparing to Bring Tourism to Saudi Arabia with Abdullah Aldhafyan

    In this episode, Adam sits down with Abdullah Aldhavyan, who recently completed his master’s degree in tourism at George Washington University. Hailing from Saudi Arabia, Abdullah hopes to be a part of bringing tourism back to the country by showing the world what this beautiful part of the Middle East has to offer.

    “Saudi Arabia is opening their gates and their hands to everyone in the world. Please come and see Saudi. It’s very beautiful. Saudi Arabia has lots of cultures. We have history here. We have lots of great stories to tell.” -Abdullah Aldhavyan

    Connect with Abdullah on LinkedIn

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 20 min
    Every Destination Needs A Custom GPT

    Every Destination Needs A Custom GPT

    In this episode, Adam sits down with Nephi, Relic’s AI and innovation expert, to talk about an exciting announcement. Over the past several months, Relic has been beta-testing a new AI product that allows destinations to create their own AI chat bot, based on information found on their website. Nephi talks about the process of creating the product and some of the challenges he’s found along the way. They also discuss how AI is changing the digital landscape as we know it and why it’s critical for DMOs to jump on board before it’s too late. 

    “The funny thing about AI is you get out of it what you put into it. If you know how to talk to it, you can get it to tell you the things that you need, but you need to know what you don’t know if that makes sense.” -Nephi Henry

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    Subscribe to our newsletter!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 29 min
    Achieving a 60:1 ROI with Shelley Zumwalt

    Achieving a 60:1 ROI with Shelley Zumwalt

    In this episode, Shelley Zumwalt, Executive Director at The Oklahoma Tourism and Recreation Department, joins Adam to discuss the economic impact of tourism on the state level. Shelly highlights tourism's role in attracting businesses and creating jobs, especially in rural areas. She addresses Oklahoma's perception challenges and the need for effective marketing to showcase the state's unique attractions. 


    “When we're talking about Oklahoma, we're not just talking about marketing tourism. We’re talking about business development. When we have businesses that come in and look at Oklahoma, those tourism dollars aren't just marketing to people we want to take vacations here. They're marketing to everyone. They're saying, this is what Oklahoma is about.” -Shelley Zumwalt

    Travel Oklahoma

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    Subscribe to our newsletter!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 44 min
    What Cancer Taught Me About Business with Greg Star

    What Cancer Taught Me About Business with Greg Star

    Greg Star, a cofounder of Carvertise, joins Adam on this episode to talk about his journey with cancer over the past year and what he has learned as he has recovered. Greg shares valuable lessons about what it means to live a life you are proud of and how he overcame his fear of death. Adam and Greg also talk about how Carvertise continued to grow during this time thanks to an incredible team and insurmountable support from industry friends.

    “I learned a lot about business from cancer. I would say the big thing about business is you just always have to remain even keel. When something good happens, great! Something bad will happen next month. You’ve just got to stay even.” -Greg Star

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    Subscribe to our newsletter!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 30 min
    Using Owned Media to Market a PGA Event with Kyle Oland

    Using Owned Media to Market a PGA Event with Kyle Oland

    In this episode, Adam takes the show to The Myrtle Beach Classic, where he sits down with Kyle Oland, director of marketing at Golf Tourism Solutions. Kyle has taken a unique journey to get where he is in his career, and he shares why having a passion for your work is so important. Adam and Kyle discuss the event and how Kyle and his team have stepped away from traditional marketing methods to create an unparalleled guest experience. Listen to learn why it’s crucial to understand the life cycle of your consumer and how you can build a pipeline of new customers using owned media.

    “One of the things that’s massive for content marketing is building community, and if you can build a community of people that are super passionate about a subject or matter,  it’s just going to build them and their support towards what you’re doing. It’s been a really fun ride.” -Kyle Oland

    If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

    Subscribe to our newsletter!

    The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

    To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

    • 49 min

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