519 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer Erin Sparks

    • Business

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    News from the EDGE | Week of 10.04.2021

    News from the EDGE | Week of 10.04.2021

    Mordy’s back in the second chair to discuss Google’s SearchOn event from last week and join Erin in basking in all of the great reveals that Google had in store for us.  We cover articles from Search Engine Land and The Verge, deep diving into the challenge that Google has as it tries to move users away from the Ten Blue Links. [00:06:26] MuM’s the word at Google’s SearchOn event last week [00:17:47] Google search gets larger images, enhances so much. [00:22:33] Google wants to bring a richer, deeper search experience to its users. 

    • 32 min
    452 | News from the EDGE | Week of 09.27.2021

    452 | News from the EDGE | Week of 09.27.2021

    George Nguyen of Search Engine Land joined Erin on the show this week to cover the news this week in Mordy’s absence. We always love George’s take on the digital marketing fronts. This show focused on an article that PPC marketers need to pay very close attention to. Check your match types, everyone, things are changing. [00:03:15] Ad Transparency from Google Ads by way of the “About This Advertiser” page [00:12:08] Google Ads also now preferring phrase match or broad match keywords that are identical to a query [00:20:44] TikTok and Instagram might get indexed by Google News from Search Engine Land [00:28:05] SMX Next: November 20-22nd, 2021 [00:31:12] Search Engine Land Award for Diversity and Inclusion in Search Marketing  

    • 33 min
    450 | News from the EDGE | Week of 9.20.2021

    450 | News from the EDGE | Week of 9.20.2021

    Mordy gave the 450 episode his own 450 response code (yes, check out server codes all of you SEO geeks)!  He’s away on holiday and we brought it to the pre-eminent SEO auditor, Andy Drinkwater to come alone side Erin to discuss the news of the week.  We’re talking Title tags yet again, but there’s much more in this episode.  450 episodes and still going strong! [00:06:14] Google speaks out about recent title changes, it’s not nearly as bad as we think it is…. [00:19:45] Are your website redirects a ranking factor? [00:27:02] What should you be aware of for eCommerce websites into next year?

    • 45 min
    449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

    449 | The Best Google SEO Tools and Extensions with Olga Zarzeczna

    Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success she has had with your consultancy, being that her site has only been indexed for a year.  This is how you do content, folks!  Providing value every step of the way, here on the EDGE.   [00:07:28] What spurred you to actually start your own business?  [00:09:26] Olga’s initial strategy for her site. The uniqueness of her content. [00:16:30] How she’s keeping her knowledge sharpened. [00:24:06] Google Tools: Google Search Console Insights [00:25:19] Google Tools: Core Web Vitals [00:31:25] Google Tools: Page Speed Insights and Lighthouse [00:35:05] Google Tools: Google Chrome Dev tools [00:36:47] Google Tools: Data Highlighter [00:38:48] SEO Chrome Extensions: Olga’s Best Pics!

    • 49 min
    The SCRUM : Is Google Search Getting Worse? | EDGE of the Web

    The SCRUM : Is Google Search Getting Worse? | EDGE of the Web

    Let’s regroup. Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation overreach.  Is Google taking too much of our own content for its uses?  Where do we, as content providers, stand when it comes to our goals of visits to our websites as opposed to data purveyors to Google?  Is there a Plan “B”? Welcome to the SCRUM! [00:05:48] Perspectives of Google domination [00:09:40] Taking you away from websites and keeping you on the SERP itself. [00:14:28] An old media consumption pattern [00:16:10] Is Google taking too much?  [00:19:44] Google Ads eroding away the separation of Ad versus Organic [00:26:35] Are they giving us what we’re asking for? [00:29:45] Can Google be replaced?

    • 39 min
    65 Top SEO Audit Tools from Olga Zarzeczna

    65 Top SEO Audit Tools from Olga Zarzeczna

    Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community.  With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and “SEO Audit Tools: 65 Tools For SEO auditing” and spending upwards of 40 - 60 hours of meticulous writing, Olga is clearly defining herself as a thought leader in our digital marketing community.  Give a listen as we go through her SEO Audit Tools list as Erin tries not to be a SEO Veruca Salt!  [00:11:49] The Fail of SEO Auditing: Relying on a Single Tool Too Much [00:16:47] What Factors Kept Some Tools Out of the List? [00:20:19] First Tools: Errors, Warnings and Notice Audit Tools: Screaming Frog and Site Bulb [00:24:16] A Focus on the Semrush SEO Technical Audit Tool [00:25:29] The Requirement of SEO and Site Context When Reading Audit Results [00:28:24] On Crawl [00:29:00] Net Speak [00:30:28] DeepCrawl: The Enterprise-Level SEO Audit Tool [00:32:34] AHRefs Website Analysis Tool: Best Site Monitoring Tool [00:34:20] Check My Links [00:35:12] Link Redirect Trace [00:36:01] Why Javascript Rendering Analysis is So Important as an SEO Audit Tool [00:38:20] Log Analyzer Tools:  Why is it so important to focus on the logs? [00:40:30] Volatility Sensors [00:44:37] Great Guidance: How to Start Your SEO Audit Process

    • 46 min

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