30 min
How Not To Market Your SaaS Product [Episode #108] SEO Rant Podcast
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- Technology
SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take:
* Why SaaS companies often show a lack of content strategy
* The propensity of SaaS companies to ignore brand identity
* Why when marketing a SaaS product you should not default to PPC
Listen into the SEO Rant Podcast as Ryan Jones and Mordy Oberstein share how to best market your Saas solution.
SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take:
* Why SaaS companies often show a lack of content strategy
* The propensity of SaaS companies to ignore brand identity
* Why when marketing a SaaS product you should not default to PPC
Listen into the SEO Rant Podcast as Ryan Jones and Mordy Oberstein share how to best market your Saas solution.
30 min