PocketGamer.biz Podcast PGbiz Podcast

A leaner team paves the way for a smarter UA strategy—a must-have for studios with a broad portfolio like Gazeus Games. Estela Dos Santos Rocha, Marketing Coordinator at Gazeus, tips her hand to share the savvier steps any marketer can take to make the most out of their tight-knit team, from attracting the awareness of attention whales to playing to the preferences of old and new users alike. After that, our host, Peggy Anne Salz, dives deep into growing and re-engaging mobile app consumers with Aman Sareen, CEO of Aarki. Aman breaks down the Aarki rebrand, reveals the metrics that really matter, and surprises us with his take on how many partners marketers should work with to move the needle on campaigns—and remain sane.

CHAPTER TIMESTAMPS

00:00 - Estela Intro

01:58 - Managing UA across a broad portfolio

05:30 - Attention whales

08:15 - What entices players?

09:18 - Estela in her own ads

10:30 - Making the most of a small team

12:48 - Appeasing new and old players

14:33 - What to pay attention to in A/B tests

16:55 - Small step, big career impact

19:25 - Maintaining motivation

21:10 - Aman Intro

22:20 - 3 pillars of the new Aarki

24:00 - More or less partners?

25:35 - What metrics matter?

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Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Craig Chapple, Daniel Griffiths and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.

We cover the news that Mike Verdu is no longer leading Netflix's games business, a campaign to stop sexist ads in user acquisition, and Apple's big WWDC announcements.


** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com

Hybrid monetisation is in, and relying solely on either in-app purchases or ad-driven revenue to power profitability is out. There’s no question that modern monetisation is merging and morphing, so we called in a professional to help us navigate the trends we need to be watching through the rest of the year. Daniel Tchnernahovsky, VP of Global Business Development at AppLovin, sees the games world from a different perspective and shares it all with Peggy Anne Salz and Brian Baglow. One trend on the top of his radar is maximising your LTV by customising your game to player spending habits. “The truth is that patterns of behaviour are a result of design,” Daniel says. The solution: design your game for high retention by sending users to a version of your game that resonates with their preferences. It can be heavy lifting, but Daniel has a few workarounds. To get the lowdown on all of his top trends and no-BS advice, listen in to this episode.



CHAPTER TIMESTAMPS

00:00 - Intro

02:56 - The growing approach of hybrid monetisation

09:50 - Response from developers on hybrid monetisation

12:05 - How to implement hybrid effectively

16:41 - Non-negotiables on a high-value player

19:15 - Spread your investment

23:26 -  Enabling studios to move to hybrid

25:14 - A different game for every segment 

29:30 - Where else should marketers put their money?

33:20 - AI's place in innovation

36:05 - What is coming that will have a major impact on games?

38:51 - The mindset for hunting whales

41:30 - Favourite games Q&A

** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz 

👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 

👉🏻 Facebook - https://www.facebook.com/PGbiz 

👉🏻 Website - https://www.pocketgamer.biz 

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

Craig Chapple, Daniel Griffiths, Paige Cook and Aaron Astle from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.

We cover the big Star Wars: Hunters launch from Zynga and provide some of the inside scoop on its development, why mobile MOBAs fail in the West, and discuss those Xbox handheld rumours.


** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com

Brian Baglow, Craig Chapple, Daniel Griffiths and Paige Cook from the PocketGamer.biz team discuss the latest mobile games industry news from the past week.

We cover Supercell's big Squad Busters launch, compare Steam's user-first approach to discoverability that's at odds with Apple and Google's strategies, and discuss whether YouTube Playables will ever work.


** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/company/pocketgamer-biz/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

👉🏻 Pocket Gamer Connects - https://www.pgconnects.com

👉🏻Pocket Gamer Mobile Games Awards - https://www.mobilegamesawards.com

A hit game can harbour hope for an up-and-coming games company. But living up to the game's name and weathering the changing tides of player needs, industry upheavals, and privacy concerns can test the limits of any studio. In this episode, María Sayans, CEO of ustwo games peels back the layers of ustwo’s monumental success, Monument Valley—now celebrating its 10th anniversary and over 160m+ downloads—and offers indie developers concrete advice on cultivating a sustainable studio that can succeed despite any storm. She sheds light on how ustwo games adapts and evolves its keystone game to keep pace with changing player habits and how cross-platform is powering the studio’s success for years to come. 


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CHAPTER TIMESTAMPS

00:00 - Intro

01:30 - Who are ustwo games?

05:42 - How Monument Valley shaped games

07:58 - Biggest changes to games audiences

12:30 - Are boomers the biggest gamers?

16:57 -  How ustwo games evolved to match player need

21:08 - Would Monument Valley succeed if launched today?

25:09 - Maria's leadership model

29:00 - How ustwo’s company calendar builds company culture

32:19 - Is premium still a viable model?

35:55 - Why cross-platform?

40:07 - Ustwo’s upcoming releases

43:20 - Favourite games Q&A



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** Let's Connect **

👉🏻 Twitter - https://twitter.com/pgbiz 

👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/ 

👉🏻 Facebook - https://www.facebook.com/PGbiz 

👉🏻 Website - https://www.pocketgamer.biz 

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event