Rise and Play Podcast Sophie Vo

In this episode, we delve into an inspiring conversation with Emma Delage, CEO of Studio Camelia. Emma shares her journey from working at Ubisoft Paris to founding her own independent game studio based in Montpellier, France. We cover the challenges and wins of starting a new game company, focusing on JRPGs, and navigating the complexities of fundraising and Kickstarter campaigns. Emma's story exemplifies resilience, conviction, and the importance of staying true to one's vision, offering invaluable insights for aspiring entrepreneurs and independent game developers, when plans A, B, C and D fall apart.

Congratulations to Studio Camelia for closing their Kickstarter Campaign: https://www.kickstarter.com/projects/studiocamelia/seed-a-vibrant-tribute-to-jrpg-classics

Follow their JRPG Alzara: https://studio-camelia.com/



02:28 Meet Emma Delage: CEO of Studio Camellia

03:46 Emma's Journey Before Studio Camellia

05:36 The Birth of Studio Camelia and JRPG Passion

09:50 Building the Team and Early Challenges

13:47 Funding the Dream: From Surveys to Investors

19:33 Kickstarter Success and Community Support

29:18 Values and Vision: Creating a Unique Studio Culture

32:31 Reflections and Future Aspirations



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How to combine games and education, and is there a case for it?

We interview Melissa Cash, co-founder and CEO of PokPok, a company creating educational and engaging digital content for children. They discuss the challenges and strategies of developing non-addictive, educational content for young children, focusing on the importance of designing tools that integrate seamlessly with a parent’s daily life.

Melissa shares insights into her entrepreneurial journey, balancing professional and personal life, and highlights the critical role of networking as a CEO. We also touch on PokPok’s unique approach to early childhood education and the importance of community and collaboration in achieving success.

Pok Pok, raised $3 million in seed funding in 2022. The company was founded in 2019 after it spun out of Snowman, the small studio behind award-winning iOS games Alto’s Adventure, Alto’s Odyssey, Skate City and others.

Pok Pok is a great example of how games can be taken beyond the gaming industry to consumer and educational apps. Learn more about Pok Pok: https://playpokpok.com/

03:02 Melissa's Journey to Pok Pok

12:08 Building the Product

16:09 Marketing and Business Model

19:15 Challenges and Parental Concerns

23:20 Balancing Toddler Activities and Screen Time

24:03 The Healthy Screen Time Debate

24:40 Understanding Pok Pok's Unique Value

26:15 Challenges and Differentiation in the Market

30:36 Team Composition and Educational Approach

33:18 Reflections on Entrepreneurship

39:02 Balancing Family and Business

41:34 Future Plans and Excitement

43:27 Conclusion and Final Thoughts



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In this episode, we interview Olya Caliujnaia, the CEO and co-founder at Sanlo.io, on a mission to help game businesses thrive revenues. Olya shares her entrepreneurial journey, from growing up in a family of resilient entrepreneurs, to eventually founding her own company in the gaming industry. Before Sanlo, Olya managed product and growth at Playfish, EA, Getty Images, SigFig, Wells Fargo and worked with early-stage companies as an entrepreneur-in-residence at XYZ Venture Capital.

Olya shares her process, trial and error of finding the right co-founder, the early stages of customer discovery, and the importance of building a committed and complementary co-founder team. Olya also talks about the products Sanlo offers, including web shops and capital financing for gaming companies, and emphasizes the importance of financial health and sustainable monetization, as vital components of a game business.

More on Sanlo.io: https://www.sanlo.io/

01:33 CEO Olya Caliujnaia's Journey: From Product Leader to Gaming Entrepreneur

02:12 The Entrepreneurial Path: Olya's Journey to Founding Sanlo.io

09:41 The Co-Founder Search: Lessons Learned and Finding the Right Match

12:40 Customer Discovery and Product Development Insights, Pivoting to PMF

18:01 Building a Team and Overcoming Challenges in the Gaming Startup World

24:36 SanloToday: Products, Vision, and the Future

29:08 Closing Thoughts and Future Directions



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We continue our short series on fundraising in games in 2024, following the journey of Sophie Vo, founder of Rise and Play and CEO of Kylan, a new studio created in 2024.

In this episode hosted by Clair Rozain, Sophie shares what she wishes she had known before fundraising and how she would approach it a second time with all she has learned: start by bootstrapping instead of relying solely on VC/fundraising, have a founding team who can build the product, and be critical about your business like an investor.

A hard self-reflection question: If you had to invest your own money in your business, would you do it? If the answer is no, then how can you expect other investors to invest in you too? What do you need to change or pivot to make it investable for yourself?

This episode will provide insights on mistakes to avoid before fundraising with VCs.

00:19 Launching a New Game Company: Insights and Challenges

01:16 Deep Dive into Pitching and Fundraising in 2024

10:06 Understanding the Venture Capital Landscape

22:32 Empowering Women in Gaming and Entrepreneurship

27:41 Reflecting on the Pitching Experience and Looking Ahead

30:21 Closing Thoughts and Future Directions



💌 Don't forget to subscribe to Rise and Play for further news: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.riseandplay.io/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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In this episode focused on fundraising, we hear the stories of three powerful women and founders who raised with VCs in seed and round A between 2015 and 2023. All you need to know while you are fundraising with VCs in 2024, and asking yourself, is this the right path for you?


Julia Palatovska, Dorian Games, $19M raised.
Aurora Klæboe Berg, Megacool and Medal TV, $60M raised.
Ioana Hreninciuc, Runware (PicFinder), $3M raised.



Host, Sophie Vo alongside founders Julia Palatovska, Aurora Klæboe Berg, and Ioanna Hreninciuc, share their firsthand experiences and lessons learned from fundraising with VCs, including the importance of iteration on the pitch, building a strong team of co-founders, and the journey from concept to securing investments, as a major responsibility of a CEO role.



We cover the different fundraising rounds, the impact of investors' feedback, and strategies for creating a compelling pitch. Additionally, the episode covers the dynamics of working with co-founders, the realities versus expectations of fundraising, and practical advice for other founders navigating their fundraising efforts in 2024 and beyond.



01:37 The Realities of VC Fundraising: Stories from the Front Lines

07:32 Hope vs. Reality: The Fundraising Experience

21:38 Navigating Feedback and holding Vision in Fundraising

30:10 FOMO, Fundraising Matchmaking

38:05 Advice for Future Fundraisers in 2024

Episode available on Youtube: https://youtu.be/Sig-w3_2aYo

Learn more about Aurora's journey: Our Roller Coaster $1.6m Seed Fundraise



💌 Don't forget to subscribe to Rise and Play for further news: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.riseandplay.io/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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It takes courage to build a game company. It takes courage to decide to close a company. It takes double courage to talk about it and share the learnings.

In this episode, we follow the journey of Shelby Moledina, co-founder of Double Loop Games, from the aspiring start in 2019 to the difficult decision to close the company in 2023.

Shelby shares the story of founding Double Loop Games, focusing on creating mobile games for underserved audiences, particularly women, and the process of building the company from prototyping to fundraising. Despite the eventual closure of Double Loop Games due to market pressures and funding challenges, Shelby's story is one of resilience, strategic pivoting, and commitment to her team until the last day of closing the company.

This episode sheds light on the importance of community support as a founder, self-reflection, and the courage to make tough decisions for the team's well-being and personal integrity.

Double Loop Games raised a seed round of $2.5M in 2020 and $8M in Series A in 2021: https://www.gamedeveloper.com/game-platforms/double-loop-games-raises-8-million-to-create-meaningfully-charming-mobile-games



02:42 The Founding Story of Double Loop Games

03:12 From Corporate to Co-Founder: Shelby's Transition

15:13 The Early Days of Double Loop: Prototyping and Team Building

20:05 Navigating the Fundraising Landscape: Seed to Series A

28:45 Adapting to a Changing Investment Environment in 2024

32:29 The Evolution of Game Development Strategies

32:30 Insights from Soft Launch Experiences

33:26 Reflecting on the Final Months and Decision to Close

33:42 Pivoting to a New Game Concept

36:11 Exploring the Merge Game Market and Strategy Development

38:56 The Emotional Journey of Shutting Down and Moving Forward

53:20 New Beginnings: From Game Development to Filmmaking

58:57 Reflections and Future Directions



💌 Don't forget to subscribe to Rise and Play for further news: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.riseandplay.io/blog⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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