Successful Musicians Jason Tonioli

For the entire transcript of the interview, please ⁠click here.


Steve J. Larsen is a renowned entrepreneur and marketing strategist, best known for his expertise in creating high-converting sales funnels. He gained prominence as the Lead Funnel Builder at ClickFunnels, where he honed his skills by constructing over 500 sales funnels. After leaving ClickFunnels, Larsen quickly made his mark by building his own million-dollar company within just 13 months. He shares his knowledge through his podcast, Sales Funnel Radio, and educates others via courses like Secret MLM Hacks, OfferMind, and OfferLab. His success story is a testament to his innovative approach to online marketing and sales strategies.



What You’ll Learn

In this episode, Steve shares common misconceptions and emphasizes the distinction between marketing and sales functions within a funnel. He argues that while sales funnels are powerful tools for conversion, they primarily serve a sales function rather than marketing.



He also shares his idea of success. Success is deeply personal and encompasses both internal contentment and external accomplishments.



Things We Discussed

Importance of Sales Story and Offer: Larsen underscores the significance of having a compelling sales story and offers that prompt further engagement. He argues that success hinges on these elements rather than intricate funnel mechanics.



Connect with Steve Larsen

Personal Website

Facebook

Instagram

Sales Funnel Radio Podcast

LinkedIn

Youtube



Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music

For the entire transcript of the interview, please ⁠click here.


Shannon K, is an American-Indian singer and actress. She collaborated with Poo Bear on the song “A Long Time” in 2018, and her music video for this track has over 41 million views on YouTube. Shannon K also acted in the movie “The Big Feed” (2020) and is currently involved in the American drama series “Mystical Inheritance of Adina Hassan” and a short film called “Rolling,” which focuses on mental health awareness. Her versatility, passion, and dedication continue to make waves in the entertainment world.



What You’ll Learn

In this episode, Shannon K shares about the enduring importance of authenticity, resilience, and commitment to positive influence. Her dedication to staying true to herself amidst the pressures of the industry serves as a powerful reminder that success is not just about fame or fortune, but about staying grounded in one's values and morals. Shannon's emphasis on maintaining a strong work ethic and embracing every opportunity, no matter how small, underscores the significance of perseverance and seizing moments for growth. Moreover, her belief in the responsibility of artists and creators to inspire change and influence others for the better highlights the transformative potential of art and the impact it can have on shaping society. Ultimately, Shannon K's story encourages us to strive for authenticity, uphold our values, and use our platforms to make a positive difference in the world.



Things We Discussed

Shannon K has released a recreation version of the iconic old disco classic song “Jimmy Jimmy.” Her voice adds an upbeat twist to this beloved track. So put on your headphones and groove to the beats!



Connect with Shannon K

Instagram

Youtube

IMDB



Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music

For the entire transcript of the interview, please ⁠click here.


Eric Thayne is a professional director, DP, and film educator. He is known for his work in cinematography and film production. Eric shares his expertise through educational content on platforms like YouTube and Cinema Mastery. 



What You’ll Learn

From Eric Thayne's insights, we can glean several valuable lessons:



Entrepreneurial Thinking: Understanding the difference between creatives and entrepreneurs is crucial. Entrepreneurs start with identifying problems and then develop solutions, often involving assembling teams to execute them. Creatives can benefit from adopting this problem-solving approach.



Visibility and Personal Branding: In today's digital age, visibility is key. Thayne advocates for creatives to focus on building their personal brands, connecting with audiences on a deeper level beyond just their craft. Engaging with fans and showcasing personality can cultivate a loyal following.



Things We Discussed

Eric Thayne mentioned his upcoming book, 'Create, Don't Capture,' It is a game-changer for creatives, musicians, artists, and entrepreneurs alike. Packed with invaluable insights and practical advice, this book is a great tool for unlocking your full creative potential in today's digital landscape. You can preorder now at createdontcapture(dot)com.



Connect with Eric Thayne

Cinema Mastery

CELADORA

Facebook

Instagram

Vimeo



Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music

For the entire transcript of the interview, please ⁠click here.



Lead vocalist, bassist, and lyricist Carlos Baker hails from the United States and, together with his spouse, relocated to Northern Germany in 2009. Identifying himself as a seasoned artist, lyricist, and storyteller, Carlos authored the novel "SONGS For IVY" in 2020, now accessible on Amazon. With a repertoire spanning over 50 compositions, his musical range extends from country tunes to heartfelt ballads, and from rock anthems to bluesy melodies. Carlos crafts songs infused with the genuine sentiment, many delving into his personal encounters and battles with depression. Above all, Carlos expresses his utmost pride in the four children he and his wife have nurtured.



What You’ll Learn

Carlos's journey offers a profound exploration of resilience and transformation. From overcoming a rare bone cancer with candor and a unique perspective on mortality, he shares invaluable insights into the power of resilience and mental strength. His openness about mental health struggles, particularly with shame, underscores the importance of acknowledging and addressing emotional wounds. Rejecting conventional therapy, Carlos found solace and healing through music and writing, portraying them as his therapeutic outlets. His ability to seamlessly integrate music into his life, from carefree youth to responsible adulthood, emphasizes the enduring role of artistic expression in navigating life's challenges. Carlos teaches that embracing vulnerability, pursuing one's passions, and finding solace in creative outlets can be powerful tools for personal growth and healing.



Things We Discussed

Resilience and Transformation: Overcoming rare bone cancer with candor and a unique perspective on mortality.

Mental Health Awareness: Openness about mental health struggles, particularly with shame.

Creative Therapeutic Outlets: Choosing music and writing as therapeutic outlets for emotional healing.

Integration of Music in Life: Seamless integration of music from carefree youth to responsible adulthood.

Life's Transformative Moments: Family life, marriage, and parenthood as transformative milestones.



Connect with Carlos Baker

Website

Spotify

Apple Music

Amazon

Pandora

Deezer



Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music

For the entire transcript of the interview, please ⁠click here.



Chris SD is the go-to person for indie songwriters aiming to feature their music in top shows, movies, and ads. Initially an award-winning music producer, Chris recognized the potential for indie projects to gain greater visibility. He observed the impact of a single sync placement propelling artists onto charts and generating lucrative income. Beyond teaching indie songwriters the ropes, Chris actively connects them with key figures, opening doors to top music supervisors in TV and film.



What You’ll Learn

In this episode, Chris shares why indie music is so successful now in TV and film. He also explains the importance of metadata and reaching out directly to the source—the music supervisors who place music in TV and film. Building strong relationships with these decision-makers is crucial, as they have a select group of trusted individuals. By becoming one of their go-to contacts, you secure consistent and more lucrative sync placements. The key is delivering what they need when they need it, establishing trust and reliability in the process.



Things We Discussed

In January, Chris is hosting a free online panel featuring top music supervisors in the industry. These are professionals who curate music for the most prominent shows, movies, and ads. You're invited to join virtually and gain valuable insights into who they are, what they seek, and the criteria for music selection in TV and film. This event offers a unique opportunity to understand their perspective, helping you align your music with their preferences. It's a fantastic chance to learn, and it's entirely free. We typically have thousands of musicians participating each year. Don't miss out!



Connect with Chris SD

Sync Songwriter Music Supervisor Panel Registration

Link to Metadata Checklist

Personal Website 

Website (Sync Songwriter)

LinkedIn

Instagram

Facebook

Twitter

Pinterest

YouTube



Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music

For the entire transcript of the interview, please click here.


Joining us in our podcast today is Michael Walker, founder of Modern Musician, a successful and highly renowned musician and entrepreneur. He is a husband, father and keyboardist for the band Paradise Fears, who made headlines years ago for a technique he started called “tour hacking.” 

He spent around 10 years touring full time and during those years, their band released an album that hit number 2 on iTunes as an Alternative Rock Album. They got about 24 million streams on Spotify and toured around the world, playing music full-time, independently without a record label. He also coached thousands of independent musicians and paved the way for them to be successful musicians.



What You’ll Learn

In this episode, Michael shares the importance of stepping out of day-to-day operations to enter visionary and strategic modes. He also shared some insights on how to recognize the value of being intentional about the people you surround yourself with and how carefully curating your network can contribute to your success and bring about positive changes in your mindset and approach.



Things We Discussed

The Horizon Experience is a concept that likely refers to a transformative and expansive moment in one's personal or professional life. It is about taking a deliberate and focused approach to gain perspective, set long-term goals, and foster growth—whether on an individual or collective level. It encourages looking beyond the immediate horizon to explore new possibilities and shape a more intentional and visionary future.



Connect with Michael Walker

Website

LinkedIn

Instagram

Twitter

Facebook



Connect with Jason Tonioli

Website 

Facebook

YouTube 

Instagram

Spotify

Pandora

Amazon Music

Apple Music