ViVet - Innovation Workshop Series, Innovation Marketing Royal College of Veterinary Surgeons (RCVS)

Following on from our workshop which aimed to help veterinary innovators develop marketing tools and techniques for their products and services.
Anthony Roberts, former RCVS Director of Leadership and Innovation and Daniel Johnson, a consultant in marketing and growth, Discuss the importance of marketing in successful innovation and start-ups. 
During the course of the workshop attendees will learn:
The principles of marketing and how to apply them in your business
How to identify and understand the needs of your target market
How to capture and communicate the value of your innovation
How to create messages that resonate with your audience
How to develop a brand and ensure lasting customer relationships
How to pitch your innovation to investors
How to develop a marketing strategy
We hope you find this discussion useful, you can find more resources on the ViVet website. 
 
www.vivet.org.uk/resources