Coming in Clutch with Design Thinking with Madison Long B2B Growth Hacks

We’re joined by Madison Long, CEO of Clutch, in a discussion that focuses on feeling underrepresented and overlooked. Madison, along with her co-founder Simone, have created an incredible service with Clutch, connecting students to marketing roles in small businesses. Madison and Simone are tearing it up and defying expectations, thanks to design thinking, emotional intelligence, and an abundance mindset. We caught up with Madison to find out her story, and to learn how our businesses can be more like Clutch. 



In this episode, Madison covers: 

[02:43] Pivoting throughout the COVID-19 pandemic to create Clutch and provide a service to college students searching for professional marketing opportunities 

[09:03] Utilizing design methodology and user feedback to iterate on Clutch’s services and create a business that fully understands and engages the end user at all times 

[14:04] Creating a strong team of employees for Clutch that are creative, engaged, and loyal to the company thanks to ethical business practices, consideration for employees, and emotional intelligence from top-to-bottom of the organization  

[21:57] Breaking through her personal fear of public speaking to become a vision-driven CEO ready to pitch Clutch to anyone at any time, no matter how public or large the platform is 

[31:32] Going beyond the limits of feeling underrepresented and overlooked through an abundance mindset and a focus on the bigger picture of the value of Clutch’s service and Madison and Simone’s vision for Clutch