34 episodes

Crafting Culture is a podcast dedicated to helping CEOs, People Ops, and HR teams create an incredible company culture.

Crafting Culture Sweet Fish Media

    • Careers

Crafting Culture is a podcast dedicated to helping CEOs, People Ops, and HR teams create an incredible company culture.

    35: How to Drive Growth & Scale Thru Meaningful Company Values w/ Erika Westphal

    35: How to Drive Growth & Scale Thru Meaningful Company Values w/ Erika Westphal

    Short-term vs. long-term. Instant gratification vs. delayed gratification. Tangible vs. meaningful.
    Today’s workforce is looking for more than free snacks and the occasional gift card.
    In this #Perks episode of Crafting Culture, co-host Kate Marshall checks in with Erika Westphal, the Leader of Business & People Ops at WorkSpan.
    The two chat about:
    The definition of value-driven growth and how it can be implemented Why people have become more interested in meaningful values than tangible ones How to make sure your company values aren’t just living on a wall The #Perks series on Crafting Culture is brought to you by Zestful. Zestful makes daily recognition and rewards a breeze with its consolidated and easy-to-use employee perks platform. To learn more, visit zestful.com/craftingculture.
    Listen to this and all our other Crafting Culture episodes with Apple Podcast, Spotify, or on our website.

    • 19 min
    34: Leadership Development Programs: ROI is What Matters w/ Blake Bozarth

    34: Leadership Development Programs: ROI is What Matters w/ Blake Bozarth

    I have an idea to create the greatest racing team and driver in the world and I am looking for investors. 
    Everyone in our current management has agreed to spend at least $14B building a car, entering races and grooming an up-and-comer for racing success. 
    But… about 75% of them say they’re “pretty sure” the car will blow up like a Wile E. Coyote Rocket-Sled before it even finishes a lap. 
    Are you in?
    Of course not. So why is it we keep investing in leadership development programs when 75% of business leaders expect them to fail? 
    It’s because they matter! We just need to get better about how we approach them. 
    Thanks for listening to this episode of Crafting Culture, co-hosted by Blake Bozarth, CEO of CoThryve. 
    To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.

    • 11 min
    33: 10 Actual Health Benefits of a Flexible #WFH Policy w/ Kate Marshall

    33: 10 Actual Health Benefits of a Flexible #WFH Policy w/ Kate Marshall

    It seems like the whole country is starting to realize that working from home is possible. 
    Companies that at one point refused to allow employees to work from home are now realizing that not only is it possible, but can be beneficial. 
    On the most recent episode of Crafting Culture,we give you 10 actual, real-life health benefits of a flexible #WFH policy. We talk all about: 
    Why an inclusive workplace is crucial to productivity How much money companies lose annually due to lost productivity from mental health complications How a flexible WFH policy cuts down on pollution and greenhouse gas emissions To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.
     

    • 5 min
    32: 5 Key Questions for Developing Millennial Leaders w/ Blake Bozarth

    32: 5 Key Questions for Developing Millennial Leaders w/ Blake Bozarth

    What do millennials want out of their careers? No, it’s not avocado toast or participation trophies. 
    Most agree that what they want most from their employers is an opportunity to grow and succeed.
    But most millennials feel like real leadership development is lacking in their jobs. 
    And to be fair, retention and engagement are lacking across the board.
    Over half of any given company’s employees say they’re currently looking for another job.
    And companies really are trying to develop their high-potential employees.
    But most executives admit leadership development programs targeting these high-potential millennials are failing.
    So, what can we do?
    To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.

    • 10 min
    31: Sweet Fish Media’s Approach to Culture w/ Ryan Drawdy

    31: Sweet Fish Media’s Approach to Culture w/ Ryan Drawdy

    Ah, the watercooler: The plastic chalice holding the building blocks for life and company culture.
    It’s where employees slake their thirst, share their trials and tribulations and grow together as a team.
    So, how do you guide a culture without it? 
    Our guest today, Ryan Drawdy, Director of Culture & People Ops here at Sweet Fish Media, is an expert at crafting culture without the watercooler.
    In fact, our team spans the globe, working fully remotely. We don’t even have to wear pants to work… as long as we remember not to stand up in video calls. 
    So, Ryan’s job can be a tough one: How do you build a great culture remotely?
    In this episode, Ryan goes over:
    Why culture can’t be manufactured, but can be facilitated How a simple “question of the day” can make a big difference for your culture Why your employees’ goals and struggles outside of work are just as important as the ones within work To listen to this episode and many more like it, subscribe to Crafting Culture on Apple Podcasts, Spotify, or follow along on our website.

    • 19 min
    30: Using Departmental Differences to Build, Not Divide w/ Jennifer Knowles

    30: Using Departmental Differences to Build, Not Divide w/ Jennifer Knowles

    There’s only one you in the world.
    We’re told this from a young age. “Embrace your YOUniqueness.”
    Why, then, do we assume every group in our organization operates the same way?
    In this #Perks episode of Crafting Culture, co-host Kate Marshall catches up with Head of HR at Sendoso, Jennifer Knowles.
    Kate and Jennifer discuss:
    How to honor the uniqueness of each organizational department Why celebrating our differences matters Living and breathing your core values while accepting departmental differences The #Perks series on Crafting Culture is brought to you by Zestful. Zestful makes daily recognition and rewards a breeze with its consolidated and easy-to-use employee perks platform. To learn more, visit zestful.com/craftingculture.
    Listen to this and all our other Crafting Culture episodes with Apple Podcast, Spotify, or on our website.
     

    • 22 min

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