Elementality for Financial Advisors | Elements Financial Vitals System™ Reese Harper, CFP®
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Join the Elements team each week as they discuss how to master the emotional (art) and functional (science) jobs of financial planning.
You'll learn how monitoring ongoing financial vitals, diagnosing issues, and prescribing creative solutions leads to increased client trust, meaningful conversations, and practice growth.
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6 Tips To Enhance Advisor Marketing w/ Abby & Jeff [165]
In this episode of Elementality Abby Morton, CFP®, Director of Advisor Success at Elements, and Jeff Morgan, our head of marketing talk about the six things advisors can implement to enhance their marketing efforts.
These tips include:
Help prospects know, like and trust you
Identify your prospects’ pain points
Know your prospects’ language
Stay top of mind
Have a unique call to action
Do what’s easiest for you -
Unlock Growth By Serving The Underserved w/ Michael Kitces [164]
In this episode of Elementality Reese Harper is joined by Michael Kitces, Chief Financial Planning Nerd, and co-founder of XY Planning Network as they discuss trends in advisory firm growth.
Michael shares his personal journey and strategies for writing impactful content, growing a financial advisory practice, and exploring new service models like the subscription-based approach. Discover how serving underserved markets can lead to substantial business growth and why adapting to client needs is more crucial than ever. -
Delivering Value To Clients Sooner w/ Abby Morton
In this episode of Elementality Jordan Haines, CFP® is joined by Abby Morton, CFP®, Director of Advisor Success at Elements. They discuss an important aspect of a new client’s and a prospect’s initial journey with a financial advisor: time to value.
Listening to this conversation you’ll learn that while taking a long time (i.e. 45 days) to deliver a comprehensive financial plan may be necessary, there are other value points before this that advisors can lean into. You’ll learn from Abby and Jordan the types of activities you can focus on, how to identify the right activities, and the importance of getting feedback to make sure you’re focusing on the right things. -
Marketing The Right Way w/ Robert Sofia
Today Reese Harper talks with Robert Sofia, CEO and founder of Snappy Kraken, a marketing automation tool for financial advisors.
Reese and Robert explore Robert's unique journey to starting Snappy Kraken. They also discuss the type of content that Robert has seen work with financial advisors, and they unique tips and tricks advisors can implement to make interacting with them at the top of the funnel easier for people. And finally, Reese and Robert discuss how small financial advisor firms can prioritize who their next hire should be to set them up for success in the long-run.
If you’re a financial advisor interested in making their marketing better, then this episode is for you. -
Finding The AI Sweetspot w/ Denis Konoplev
Today we talk with Denis Konoplev, co-founder of paraplanner.ai, an AI tool for advisors to use in place of a traditional paraplanner.
In this show we talk about Denis’s journey from a financial planning client to creating AI technology for financial advisors. We discuss where AI makes the most sense in an advisor’s workflow, and where a human advisor is absolutely essential. If your an advisor curious about how AI can help you save time data gathering and processing data, then this episode is for you.
Show Notes:
Paraplanner.ai -
"The Language of Referrals" w/ Bill Cates
Today we talk with Bill Cates, the original referral coach and client acquisition expert, about his new book “The Language of Referrals.”
In this show we discuss the general trends in new client acquisition, the most important characteristics of successful advisors when it comes to growth, and we explore the 6-part framework presented in his book.