33 episodes

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all about content marketing, SEO, social media marketing, PR, media buying, and more. Support this podcast: https://anchor.fm/kennysoto/support

Kenny Soto's Digital Marketing Podcas‪t‬ Kenny Soto

    • Marketing

Digital marketing doesn't need to be hard—especially when there are plenty of successful marketers out there in the world. Through my digital marketing podcast, I interview the world's best digital marketers to help you succeed. Tune in and learn all about content marketing, SEO, social media marketing, PR, media buying, and more. Support this podcast: https://anchor.fm/kennysoto/support

    Episode #32 - Marketers Need to Focus on the Big Picture - Interview with Miruna Dragomir

    Episode #32 - Marketers Need to Focus on the Big Picture - Interview with Miruna Dragomir

    Miruna Dragomir is the Head of Marketing at Planable, a content collaboration platform for social media teams. For the past three years, she’s been leading growth efforts at Planable. They’ve grown 30X in revenue in these past three years and continue going up. She was previously a part of Uber’s Marketing Team and Oracle’s Social Media team.

    In this episode we talked about the biggest mistakes teams make when collaborating on social media marketing, what it takes to be a CMO or Head of Marketing, why her company published their product roadmap on their website, and more.



    If you enjoyed listening to this episode, please send me a message via any of my social media channels (they can be found at www.KennySoto.com).

    If you want to connect with Miruna, you can find her on LinkedIn.


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    • 32 min
    Episode #31 - Let’s Talk About Product Management - Interview with Navindra Kewal

    Episode #31 - Let’s Talk About Product Management - Interview with Navindra Kewal

    Navindra Kewal is an explorer of all things digital and physical. We both are from the same graduating class at CUNY - City College and he’s a former entrepreneur, co-founding a hardware startup called Ekick Technologies which aimed to keep skateboarders safer at night. Currently, he’s a Product Management Fellow at the Mayor’s Office of Economic Opportunity. His current project under the Mayor’s Office of Economic Opportunity is https://working.nyc.gov/. When he’s not doing that, he’s either hiking or working as a Product Manager at Lens: Snap & Share a photo-taking app for which he is a co-founder.



    In this episode we talked about…

    1. Why did you get into product management and product marketing?

    2. What's one of the main challenges of working in your field? Why would developing products for the public sector be a difficult endeavor?

    3. What is product-market fit and how does a business know if they have achieved it? What metrics and tools do you use to measure this?

    4. What are the core skills you currently have that you consider to be your main strengths? How would you relearn them in a faster way—knowing what you know now?

    5. What's one prediction you have about 2021 that you think no one else cares about but—they should?

    And more!



    Connect with Navindra via LinkedIn or his website.



    The three product management books he mentioned:

    Inspired: How To Create Products Customers Love by Marty Cagan

    How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market How to Kill a Unicorn by Mark Payne

    Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career) by Gayle Laakmann McDowell and Jackie Bavaro


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    • 29 min
    Episode #30 - ACTIONABLE Advice Every Budding Marketer Needs in 2021 - Interview with Pierre Lechelle

    Episode #30 - ACTIONABLE Advice Every Budding Marketer Needs in 2021 - Interview with Pierre Lechelle

    Pierre has been focused on growing B2B SaaS for the past 10 years with Growth and Account Based Marketing. He's passionate about Sales & Marketing Alignment and he recently launched a newsletter on the subject (align.substack.com).

    In this episode we talked about how he started designing websites at the age of 10, what made him get into B2B and SaaS marketing, why soft skills are more important to marketers than technical skills, how teams should be thinking about data implementation, how he stays up-to-date on digital marketing with the help of online communities, and more.

    You can connect with Pierre on Linkedin.

    Resources mentioned in this episode include:

    The Revenue Collective

    The most impactful book for Pierre’s Career: Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim

    Winning By Design book list

    ICE (Impact, Confidence, and Ease) Scoring for strategy and project management


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    • 30 min
    Episode #29 - Mastering Growth in 2021 - Interview with Craig Zingerline

    Episode #29 - Mastering Growth in 2021 - Interview with Craig Zingerline

    Craig Zingerline is a 6-time founder with 4 successful exits and he has helped dozens of companies scale their growth. He is currently the Chief Product Officer of Sandboxx—past roles include Head of Growth at Upside Travel, CEO of Votion, Head of Growth at Red Tricycle, and VP at New Signature. Craig built Growth University to help other professionals learn the growth strategies and tactics needed to scale their companies and to create a structured and organized way for people to get started with growth.

    In this episode, I got to speak to him about what growth actually is and how it differs from digital marketing, how marketing in military tech provides its own unique challenges, the skills needed to be great at product management, and more!

    You can connect with Craig on LinkedIn and Twitter.


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    • 41 min
    Episode #28 - Creating an AI That Makes Engaging Social Content - Interview with Kate Bradley Chernis, Co-Founder and CEO of Lately

    Episode #28 - Creating an AI That Makes Engaging Social Content - Interview with Kate Bradley Chernis, Co-Founder and CEO of Lately

    Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to automatically transform long-form content like blogs, podcasts and videos into dozens of "smart" social posts. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for former client, Walmart, and got them a 130% ROI, year-over-year for three years. 

    Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer, and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. 



    In this episode, we spoke about why all of her growth staff does sales, customer service and marketing, the importance of marketing to your internal team to build trust with your customers, how Lately works for social media and content marketing, how she’s leveraged 15 years of remote work during a COVID-19 economy, and more. Connect with Kate at kate@lately.ai or on Twitter and LinkedIn. 



    Books and resources mentioned: 


    Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything by Guy Kawasaki 
    Beyond Product by Jill Soley (Kate is featured in this book)
    The Alchemist, 25th Anniversary: A Fable About Following Your Dream by Paulo Coelho (Kate and I talked about this book at the end of the episode) 
    Funding For Female Founders Stalled at 2.2% of VC Dollars in 2018 - Fortune Magazine 
    This Week In Startups: the most interesting, outrageous & illuminating stories from the world of entrepreneurship hosted by Jason Calacanis


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    • 48 min
    Episode #27 - The Basics of Project Management - Interview with Irina Poddubnaia, Founder of TrackMage

    Episode #27 - The Basics of Project Management - Interview with Irina Poddubnaia, Founder of TrackMage

    Irina’s changing the world one entrepreneur at a time by helping to create self-managing teams. She's an executive coach and IT project manager. She’s also the founder of TrackMage.com, a shipment tracking software for eCommerce businesses. And she is a certified Scrum Master, Agile Coach, and Lean Six Sigma Green Belt. Needless to say, Irina is a master of project management.

    In this episode, we discuss the differences between Agile and Lean project management, the common theme that leads to all challenges in project management, what is a knowledge base, the story of how she started her company while living in China, and more!



    Connect with Irina on LinkedIn or at Trackmage.com

    You can also get a free report at: trackmage.com/boost5x



    Resources mentioned:

    Lean Six Sigma

    Here’s a great YouTube video that explains Agile Methodologies in more detail

    Notion: One tool for your whole team. Write, plan, and get organized. This is the knowledge base application that Irina mentioned.

    Jira [Project Management Software for Developers]

    ClickUp (a personal favorite of mine when it comes to project management tools)



    A book that wasn’t mentioned in this episode but, one that I have found to be immensely useful is “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses” by Eric Ries. If you want to start your own business or work specifically in a start-up environment, I recommend reading this first!


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    • 36 min

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