The Mastering Portrait Photography Podcast Paul Wilkinson

There are many factors to success and I have listed many in these podcasts, but the brutal reality is that it takes hard work.  Lots of it.  There isn't a silver bullet, no matter what every influencer, marketer, salesman, advertorial or Facebook campaign might try to convince you - and AI ain't gonna fix it either.  All I wish is that I could stop seeing the ads that tell me otherwise!
Before all that, though, I head up the episode with a quick chat with Colin Jones, CEO of The Societies Of Photographers. This is one more in my series of interviews-from-the-photography-show (I need a snappier title) and it's interesting that once more, training and education are at the forefront of his thoughts.
Also, I mention a brilliant app called EVOTO.AI in this episode.  At some point I'll do a deep-dive into it but rest-assured, this is well worth exploring if, like me, you create portraits for a living.  The guys have kindly given me a link you can use that gives you thirty free credits when you register: https://go.evoto.ai/PaulWilkinson One great thing about this app is that you only burn a credit up when export a finished image - you can test it out on as many as you like.  This means those thirty credits could be enough for you to play around with as many images as you want until you're happy and then go ahead and run an entire portrait session through!  
Let me know what you think!
CheersP.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 
 
Transcript
EP153 It Takes Work And Life Would Be Boring Without Sarah
Introduction to Colin Jones
[00:00:00] I'm Colin Jones. I'm the CEO for the Society of Photographers. Excellent. It's lovely to see you as always, Colin.
The Photography Show Experience
[00:00:06] Tell me why you come to the photography show. Oh, the photography show is a great show. It's great to meet up with all the trade, seeing all the latest products and services in the industry and getting to network with other photographers.
[00:00:17] It's a great show to come to.
Passion for Photography
[00:00:18] So, tell me why you love this industry so much.
[00:00:21] Oh, I love the industry. I've always been part of the photography industry. It's been part of my family since my granddad and my dad, and it's an industry full of amazing people, creative people, uh, and, you know, so much passion for, for, for photography and for the craft of it.
[00:00:35] And I love seeing people excel in the industry as well.
[00:00:37] So that's all of the positives.
Industry Improvements
[00:00:38] But if, like everything, there was always things we could do better as an industry. If there's one thing, just one thing that you could change in this glorious passion of ours, what would it be?
[00:00:48] I think I'd like to see photographers get more training, invest more time in training and more, more money in training. Uh, you know, I see, when we see people take that step and really invest in training to push not only their photography but their business, we see so much success. Uh, so I'd love to see training be more, , forefront of the industry.
Importance of Training
[00:01:04] When you're talking about training, what aspects do you think, photographers in the industry, certainly the industry we spend most of our time with, which is the UK industry, what do you think is the weak spot? Which direction do you think the development would be most applicable.
[00:01:19] I think, uh, quite a lot of photographers, if they're in business, uh, that's where we see a lot of photographers really struggle getting clients throu

Sometimes it's just a pleasure to sit back and listen.  This is one of those moments - for me, certainly, but hopefully for you too. 
I had the pleasure of sitting and chatting with two icons of the industry - Sean Conboy and the inimatable nonagenarian, Stuart Clark who is not only still shooting at the age of 97 but is a considerable racontour (you can hear me and Sean laughing in the background throughout!)
Stuart started his career in 1941, so his stories are not only entertaining but are fascinating as they cover every photography development from glass plate through to the state of the art digital wizardry we're facing today.
This interview is worth listening to every one of its 90 or so minutes!
Enjoy!
 
CheersP.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 
 
Transcript
[00:00:00] Paul: So there are so, so many things I love about being in this industry, the things we get to do, and in particular, this podcast, and one of the many things is having these moments that you're about to hear, where I get to sit and chat with someone I've known for a very long time, Sean Conboy, fantastic photographer, and just a wonderful human being.
[00:00:20] And someone he introduced me to, a guy called Stuart Clark. 
[00:00:23] Now Stuart is 98 years old in July this year. Self proclaimed as one of the oldest working photographers in the country, and I'm not sure that anyone's going to argue with that. He started training as a photographer in 1940. That makes this, he's been working as a photographer for 84 years.
[00:00:46] And the whole of this interview is taking place in what was, his photography studio in a little town just outside Leeds. It's his front living room, but it's huge. It's got a high ceiling and you can imagine how the lighting would have been hot, continuous lights and families just having the best time with someone who I learned very quickly, is a storyteller and a raconteur, uh, just a wonderful, a wonderful human being. There are lots of things to listen out for in the following interview, and let me draw your attention to just a few. Uh, listen out for the flash powder story. It's very funny. Uh, the story of, uh, People retouching, lots of retouching stories from the 1940s and billiard ball complexions.
[00:01:31] . Doing multiple jobs in a day. He used to do three or four jobs in a day, and have the timing so accurate that could include photographing a wedding. He learned his craft. He's great.
[00:01:42] He's spent time creating images for press, looking for alternative, alternative images and looking for PR images that no matter how much a sub editor crops them, the brand or at least the story is still very much intact. He talks about the utter love of the job and appreciating what a privileged position photographers like ourselves are in every day of the week.
[00:02:07] He talks a little about the role of agencies and how they now manage messages from companies in a way that probably they never did. He talks about relationships and he talks about being positive and persistence. He also talks about the role of the Institute.
[00:02:24] Finally, he talks a little bit about photographers always being the fag end of everything, but in the end, what he talks about really, It's the love of his job and the love of his clients. 
[00:02:35] Why am I telling you all of this upfront? Well, this is a long interview, but the sound of Stuart's voice and the history that it represents, as well as the fact that he's more current than an awful lot

So what does it take to be successful (at least as a portrait photographer?) In this episode I muse on the key building blocks that every successful photographer I've encountered seems to exhibit, at least to varying degrees!
This episode also features a quick catchup with Andy Blake from Kaleidoscope Framing (https://www.kaleidoscope-framing.co.uk/) who have been our supplier for nearly twenty years.  Why?  Because their products and their customer service are second to none!
The PMI Smoke Ninja Photographic Competition is now in full swing - deadline is 5th May so what's stopping you?  Head over to https://pmigear.com/pages/smokeninja-portrait-contest to read all about it.  The Smoke Ninja is genius! Actually, it should be called the Smoke Genius...
I also mention Datacolor's excellent products in the podcast, in particular the Spyder Cube, the Spyder Checkr Photo and the Spyder Checkr Video - they can be found at  https://www.datacolor.com/spyder/products/ We have used these products for years and years and I would never go on location without them!
 
If you're interested in any of our workshops or masterclasses, you can find them at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 
 
Enjoy!
 
CheersP.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 
 
Transcript
EP151 What does it take?
[00:00:00] Meet Andy: The Heart of Kaleidoscope Framing
[00:00:00] Hi, I'm Andy I'm the general manager at Kaleidoscope.
[00:00:02] Tell me a little bit about Kaleidoscope. Kaleidoscope. Okay, so we're coming up to our 26th year in business. We are a bespoke picture framer, mainly for the photographic industry, so we basically can make anything you want. So, as long as we can actually build it, we'll do it, it's as simple as that.
[00:00:18] Why Kaleidoscope Attends the Photography Show
[00:00:18] Tell me why you come to the photography show. So we come to Photography Show, uh, mainly to obviously try and drum up more business, new customers, but also see our existing customers and show off our products, ideas, what we can achieve, what we can do, and try and inspire photographers into what they can tell and display their work like.
[00:00:36] Andy's Passion for Photography and Its Impact
[00:00:36] Why do you love the photography industry so much? I've always had a passion for photography. I know we've spoke before on your podcast, uh, from a young, young age. Um, don't do as much of it myself anymore. Uh, unfortunately, uh, more involved in this side. But I love photography in terms of what that moment can capture.
[00:00:54] What you can hold that freeze frame, that image for time. Um, and look back at it. And just, you know, it's memories, isn't it? You're capturing memories, you're capturing happy moments, sad moments, uh, important moments, lots of different memories from people's lives at different times, so.
[00:01:09] Uh, if you could change one small thing, or one big thing for that matter about this glorious industry, what would it be?
[00:01:17] That's a tough one. I don't know. I don't know what I'd change. Um, obviously for us, for us as a company, I'd change in terms of trying to encourage people to sell more products. That was what, that's what we would change, uh, in terms of helping us as a business.
[00:01:31] But it's, in terms of the industry? Sorry, on that note, I'll stop you and we'll just drill into that a little bit.
[00:01:38] The Value of Physical Art in a Digital Age
[00:01:38] Do you think that photographers understand the importance and the role that fi

Ever wondered why you should sign your work?  Well, in this, our 150th episode, we have chat about it.
But before that, a quick catchup with Charlie Kaufman of Click Group at The Photography Show - head to https://www.clickliveexpo.co.uk/ to see details of one of the most exciting events in years!
There is also news of the PMI Smoke Genie / Smoke Ninja competition - a fantastic opportunity to get creative and win some hefty prizes.  The details for this brilliant competition can be found here:https://pmigear.com/pages/smokeninja-portrait-contest 
Good luck!
If you're interested in any of our workshops or masterclasses, you can find them at https://www.paulwilkinsonphotography.co.uk/photography-workshops-and-training/ 
 
Enjoy (and sign your work!)
 
CheersP.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 
 
Transcript
[00:00:00] OK there are one or two fruity words in this episode. If you're offended by swearing then I do apologise!
[00:00:05] So I'm here at the photography show up in the NEC in Birmingham, have just bumped in to one of the big characters in the industry. So tell me a little bit about who you are. So, Charlie Kaufman, Honorary Fellow of the Societies, uh, been in the business for 35 years, professional, and I've run the Click Group for 30 years.
[00:00:27] Started in 1994. And you've got several other letters after your name. I thought it was KFA, but you said it was No, it wasn't KFA. FKA, as my mum always says, fucking know all, uh, excuse my language, but no, a fellow of the societies, I was the youngest, uh, BIPP licensorship and MPA, uh, licentiate when I was just 17 years old, so two years into the industry, I'm also the CEO of Click Backdrops and Click Live, a new expo launching at Stoney Park, Coventry, this June. Tell me why you've come to the photography show. So it's all about brand awareness. Clip Backdrops, uh, exhibits at all of the major trade shows in the, in the world.
[00:01:04] We do about 100, 000 miles with my partner in crime, Gary Hill. He's got more letters after his name than the alphabet, and Gary and I love doing the trade shows because it gets our British made, award winning product in the hands of creative photographers, so they can see the difference of why they're investing in a quality product.
[00:01:23] Why do you love this photography industry of ours so much? I love it because it's changing. I love being in an industry where we make money from giving people creative memories for people, creating art. I love the fact that being the owner of a company, I'm in control and I can pivot in a heartbeat in which direction I want to take my company.
[00:01:44] And that's one of the problems that a lot of British photographers don't do is pivot enough and change quickly enough. But being a small company, we're very quick at changing. We can actually have an idea to marketplace sometimes within a week.
[00:01:57] And if there's one thing you could change about the photography industry that we know so well, what would it be?
[00:02:03] Well, I'm going to hone in on the British photography industry, and what we need to change is we need to get British photographers getting more educated. Uh, as Big Dog Damien once said, the better, the easiest way to make more money as a photographer is to be a better photographer. I completely agree with that. Visiting ten U. S. expos a year, these expos sometimes start at 7am and these photographers are in classes and learning till midnight every single day. And that's one of the reasons that my team and I have launched Click L

In this episode, I get to very briefly chat with Louis Wahl, CEO of WEX Photo Video. Turns out he is a really nice guy (and with luck, I'll get to chat to him in a full-length interview at some point in the future.) It's the great thing about the photography show - I get to meet loads of people!
As well as the short chat, the episode is primarily a response to an email I received from 'Steve' asking what first strobe he should choose.  Having sat and pieced together an answer, I thought it would be useful to make a podcast out of the answer.  I guess you can be the judge of that!
CheersP.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 
 
Transcript
[00:00:00] My name is Lewis Wall, and I'm the CEO of Wexphoto Video. Okay. So maybe this needs just a little explanation at the photography show last week, which was a blast. I took my little handheld recorder and just grabbed a few people as I wanted ran the show. And I had a vision of creating one big podcast episode where multiple photographers could answer the same question.
[00:00:25] Just questions about the industry, how they felt and why they were, where they're at the show. But when I played them back for a couple of reasons, I didn't think that that was going to work mostly. And you'll hear this in this little snippet. I get quite excited and an hour of that. Well, nobody needs that in their life.
[00:00:42] So instead I'm going to sprinkle these little clips. Through some upcoming podcasts just for interest. And so you can hear the views. I have some really interesting people in our industry.
[00:00:53] And I started with this guy. Now I bumped into him. And by accident. I was buying a memory card for the recorder. Actually. I needed additional memory card. And so I went and queued at warehouse express, WEX photo and video. Standing there quietly in the queue and the next chapter at the till waved his arm at me, I went over and while I was there, I noticed that it was Louis. It said on his badge CEO. Of WEX photo video. And do you know what I thought I chance, my arm and see if he would be willing to do a short interview. Well, you couldn't have met a nicer guy. And he was very willing to give me a few, a little bit of a viewpoint. And so we grabbed just five minutes and this is that interview.
[00:01:33] And I start the conversation with why. Do you come to the photography show? This is where our customers are, uh, and they expect to get the service that we provide to them all the time in the stores, and we provide to them online, as well as our institutional customers, a lot of our professional customers, so, yeah, I mean, this has got to be the place to be.
[00:01:52] Where else wouldn't you be at a time like this? This is a brilliant place for us to meet our customers. And, of course, I have to ask you, well, I guess it's an obvious question, but you're a supplier to this incredible industry. Why do you love the photography industry so much? Well, the one thing is that I don't come from a photographic background myself.
[00:02:10] I actually come from a kind of a radio television production background. But it's all about the intrinsic desire that our customers have to accomplish something. There's an artistic need, so We've got a mission, which is to help our customers get the perfect shot every time and anytime. People come to us not to buy a black box with a camera in it.
[00:02:31] They come to us because they've got a problem, and that's brilliant. So they've got a project, they've got a creative spark, they want to achieve something. And a

Well, I'm back on the road with a microphone - but this time in my wife's nippy little Peugeot!  
 
There are so many aspects of customer service but one of them is how you explain what you're going to deliver and how you're going to do it and, given the stories in this episode, that is something that is very easy to get wrong!  Ultimately, clarity is king!
 
CheersP.
If you enjoy this podcast, please head over to Mastering Portrait Photography, for more articles and videos about this beautiful industry. You can also read a full transcript of this episode.
PLEASE also subscribe and leave us a review - we'd love to hear what you think!
If there are any topics, you would like to hear, have questions we could answer or would like to come and be interviewed on the podcast, please contact me at paul@paulwilkinsonphotography.co.uk. 
Full Transcript:
EP148 - Clarity Is King
[00:00:00] So for those of you with sharp ears, you may have noticed that that does not sound like my regular Land Rover biscuit tin on wheels, and you'd be absolutely right about that. I shall tell you the slightly sorry tale of what's happened to my Land Rover, uh, later in the podcast. In the meantime, I'm heading up to the photography show in Sarah's car, which is, frankly, as nippy as hell.
[00:00:26] It's like driving a go kart. It's tiny, it's quick, it's a lot of fun to drive. It's not my Land Rover, but hey, I'm Paul, and this is the Mastering Portrait Photography Podcast.
[00:00:40] So hello one and all, it is a very, very wet Sunday here in the UK. It's one of those, it's one of those days when I look around me And everything looks monochrome. You. You wouldn't be certain if this was an entry in a photographic , competition, I'd be accusing the author of putting a, a plugin on it that has sucked the color, sucked the life outta the scene. The sky is well gray, the road gray, the walls. The trees and hedges as I drive past them, sort of a grey green. Even, even the bright yellow markers on the roundabout signs that I've just driven past are not iridescent yellow. They're sort of a dull ochre.
[00:01:44] Everything about today, except for my mood, is grey. And actually, it's been a little bit of a mixed month. Now, I know I said at the beginning of the year, and this, I said also at the beginning of the year, You never set yourself. New Year's Resolutions, because they're impossible to live up to, and if you want to do something, just set out about doing it, whatever time of the year it is, just set about doing it.
[00:02:05] I set about doing a podcast a week, and then crunched into some of the busiest couple of weeks, I think, I can remember, which I'm now, well, sort of surfacing from. It hasn't, it's not exactly clear As in, the diary isn't clear, there's a lot going on but there are also chunks like today when I'm gonna spend the best part of three hours sitting in a car.
[00:02:26] Now I know three hours, to my American and Australian friends, is like driving down to Starbucks for a coffee. For us in the UK, that is not an insignificant amount of time. So I'm going to record a podcast or two and then maybe over the coming weeks I'll get back into the rhythm of it and get these things rolling.
[00:02:44] But there is so much going on story of the Land Rover so let's deal with some of the slightly sadder news over the last couple of weeks or last month or so. It started with an accident. Excellent couple of days up with the BIPP, that's the British Institute of Professional Photographers, or Professional Photography up in Preston, and then had a great meeting and spent a lovely evening with the guys for, with Martin and the guys there.
[00:03:12] Discussing things like the monthly competition, how we're gonna, promote it. It's been very successful so far but of course, there's plenty more we could be doing. And then on The following day, went across to record a podcast, went across with a friend and a photographer, Sean Conboy, to meet a p