infinite scroll Centennial World
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- News
An internet culture news podcast that explores themes surrounding viral stardom, the creator economy, and how social media is shaping Gen Z. Hosted by Centennial World founder Lauren Meisner.
Follow us @infinitescrollpodcast & @laurenmeisner_
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The History of Influencer Marketing: How TikTok Redirected our Attention
This episode is powered by Inuit Mailchimp, Australia's #1 email marketing and automation platform.
In this week's episode, I explore the history of influencer marketing, dating back to the 1930s. I look at how different moments in technology changed the industry— like the rise of mommy bloggers and the introduction of social media— before diving into how TikTok disrupted everything just a few short years ago. I also share three case studies of brands that have done TikTok influencer marketing well recently. The episode finishes with an interview with Inuit Mailchimp's global creative director Jeremy Jones, who talks me through the brand's recent launch into Australia and how this marketing campaign came to life.
Timestamps:
6:28 History of influencer marketing
7:04 Coca-Cola redesigns Santa Claus
7:57 Celebrity endorsements
8:07 The introduction of digital influencers: mommy bloggers
9:30 The rise of social media
11:25 How TikTok disrupted the industry
12:56 Case study: Marc Jacobs
15:04 Case study: Poppi
17:12 Case study: Inuit Mailchimp
19:45 Interview with Jeremy Jones
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
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Sources:
https://www.adweek.com/brand-marketing/how-mom-bloggers-helped-create-influencer-marketing/
https://blog.commissionfactory.com/guides/influencer-marketing-history
https://www.inc-aus.com/kim-jao/how-marc-jacobs-cracked-code-for-going-viral-on-tiktok.html
https://grin.co/blog/the-history-of-influencer-marketing/
https://www.aspire.io/blog/the-evolution-of-influencer-marketing
https://www.internethistorypodcast.com/banner/#:~:text=There%20was%20no%20%E2%80%9Cone%E2%80%9D%20first,banner%20ad%20(or%20ads)
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MINI SCROLL: Elvis Paytas-Hacmon, Gypsy Rose Blanchard sues true crime YouTuber + JoJo Siwa's new woman
The biggest stories on the internet from June 6th, 2024.
Timestamps:
1:06 Trisha Paytas gives birth to second daughter, Elvis Paytas-Hacmon
2:58 Gypsy Rose Blanchard attempts to sue true crime YouTube channel
6:25 JoJo Siwa photographed kissing new woman
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
Subscribe to our weekly Substack: https://centennialworld.substack.com/
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Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/
Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ -
LET THE GIRLS GAME: The History & Impact of the 1990s 'Games for Girls' Movement
This episode explores the history of the 'Games for Girls' movement from the 1990s and its impact on modern game development, featuring an interview with video game developer and advocate Ally Hennessey.
Let the Girls Game is a podcast mini-series powered by Let's Sing. Bring the karaoke experience to your living room with Let's Sing 2024, available now at all major retailers.
Find Ally's game Mystique Antiques here: https://www.instagram.com/mystiquesgame/?hl=en
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
Subscribe to our weekly Substack: https://centennialworld.substack.com/
Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5
Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/
Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/ -
MINI SCROLL: Youthforia addresses "black facepaint" foundation backlash, Sabrina Carpenter new album + X to allow nudity
If you got the unedited version of this download where I butchered that girl's Instagram username over and over again, no you didn't. xx
The biggest stories on the internet from June 4th, 2024.
Timestamps:
00:25 Youthforia responds to massive backlash over their foundation shade range expansion
6:30 Sabrina Carpenter announces new album following the success of Espresso
8:30 X announces it will soon allow adult content on the platform
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
Subscribe to our weekly Substack: https://centennialworld.substack.com/
Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5
Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/
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MINI SCROLL: Alix Earle & Xandra Pohl SI Swim Week recap + MrBeast surpasses T-Series
The biggest stories on the internet from June 3rd, 2024.
00:51 Alix Earle SI digital cover star + backlash for walking with younger sisters in Swim Sweek show
5:00 Xandra Pohl also walks in SI Swim Week show amid Alix Earle rift
6:06 MrBeast surpasses T-Series to become most-subscribed to YouTube channel
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
Subscribe to our weekly Substack: https://centennialworld.substack.com/
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The Evolution of Influencer Scams & Social Media Fraud w/ Meredith Lynch
Register for a rose pamper experience with Fresh on June 7th in Sydney here: https://t.email.fresh.com/webApp/Refresh-with-Fresh-Rose
Find Meredith's podcast here: https://open.spotify.com/show/498eaXr0N462OoKRSvdyCQ
In this week's episode, I explore some of the most popular ways in which influencers scam their audiences with TikTok star Meredith Lynch! Meredith and I dive into some notable examples, such as fake followers and reviews, crypto pump-and-dump promos, Instagram giveaways, affiliate marketing undisclosure, TikTok Shop, Master Resell Rights (a new MLM-esque scheme), and more.
Timestamps:
6:03 "Fake" influencer Lillee Jean & copyright striking
19:27 Fake reviews
25:40 Marques Brownlee criticised for review being "too honest"
31:33 Undisclosed affiliate links and ads
37:59 Promoting scams: Kenza Cosmetics, gambling mystery boxes & crypto
48:39 TikTok Shop
56:12 Luxury Instagram "giveaways"
1:02:00 Master Resell Rights
Find our podcast YouTube channel here: https://www.youtube.com/channel/UC18HclY7Tt5-1e3Z-MEP7Jg
Subscribe to our weekly Substack: https://centennialworld.substack.com/
Join our Geneva home: https://links.geneva.com/invite/7eb23525-9259-4d59-95e3-b9edd35861a5
Follow us on Instagram: https://www.instagram.com/infinitescrollpodcast/
Follow our publication: https://www.instagram.com/centennialworld/
Follow Lauren on Instagram: https://www.instagram.com/laurenmeisner_/
Souces:
https://www.youtube.com/watch?v=9siWA2ACDlQ
https://www.youtube.com/watch?v=ntHTFELmDHs
https://www.youtube.com/watch?v=IHifwwHVdUw
https://www.reddit.com/r/BeautyGuruChatter/comments/c95kgq/a_discussion_of_lillee_jean/
https://www.youtube.com/watch?v=CL3sTBYIGT0
https://www.youtube.com/watch?v=LJzlYuodd2k
https://www.reddit.com/r/TikTokCringe/comments/181wwzb/tiktok_shops_are_getting_shut_down_due_to/
https://www.mediamatters.org/tiktok/tiktoks-new-shopping-feature-selling-users-everything-weight-loss-pills-diy-lipo-injections
https://www.reddit.com/r/SBCGaming/comments/17nskf2/got_scammed_from_a_tiktok_shop/
https://www.youtube.com/watch?v=ntg2XAHByBE&ab_channel=YouTubeMovies
https://www.youtube.com/watch?v=KGHwxaSRpPU&ab_channel=tiffanyferg
https://centennialworld.com/influencers-promoting-cryptocurrency/
https://centennialworld.com/faze-clan-removes-suspends-members-cryptocurrency-pump-dump-scams-faze-kay/
https://www.businessoffashion.com/articles/beauty/beauty-reviews-were-already-suspect-then-came-generative-ai/
https://centennialworld.com/the-demise-of-online-product-reviews-from-shady-influencer-practices-to-ai-generated-content/
https://www.youtube.com/watch?v=__9GGtX7VVg&t=600s&ab_channel=CCSuarez
https://www.youtube.com/watch?v=OB-HK43NjN4&ab_channel=HannahAlonzo
https://medium.com/@mocce519/unlocking-success-roadmap-to-riches-with-master-resale-rights-mrr-db365a672406#:~:text=That's%20why%20they've%20priced,keep%20100%25%20of%20the%20profits