477 episodes
Sounds Profitable Sounds Profitable Network
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- Technology
The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.
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Megaphone to Recertify, Audiences on Podcast Ads, & More
Here's what you need to know for this week in the business of podcasting: Megaphone will work recertify its IAB status, Spotify launches a partnership with streaming service Nebula, and a new Canadian legislation is set to tax foreign streamers.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
Tolerating Podcast Ads, SAG-AFTRA AI Waiver, & More
Here's what you need to know for today in the business of podcasting: how tolerant audiences really are of podcast advertising, a new memo for SAG-AFTRA members regarding AI, and how Gen Alpha kids are sharing brands with their parents.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
Discord Signs TuneIn, Canadian Tax on Foreign Streamers, & More
Here's what you need to know for today in the business of podcasting: a new Canadian legislation will tax foreign streamers, Discord partners with TuneIn to bring live radio to the platform, and Colgate launches the first ever UK podcast advertising campaign.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
“My Audience Won’t Tolerate Advertising”
This week Tom Webster breaks down the upcoming Sounds Profitable study Ad Nauseam and what questions it aims to answer about podcast advertising.
Written by Tom WebsterAudio edited by Newton SchottelkotteHosted by Spreaker
Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com. -
Spotify Signs Nebula for Video, Kids' Podcasts Cut 📱Time, & More
Here's what you need to know for today in the business of podcasting: Spotify’s and Nebula are partnering to bring video essay content to the platform, why retailers hate that you buy big things on your laptop, and the pros and cons of publishers’ AI licensing deals.
Find links to every article mentioned and the full write-up here on Sounds Profitable. -
Megaphone to Rejoin IAB, 🍁 Podcast Trend Report, & More
Here's what you need to know for today in the business of podcasting: Spotify’s Megaphone will return to IAB certification, Triton Digital's 2024 Canadian podcasting report, and publishers and advertisers push back against Apple's new "web eraser".
Find links to every article mentioned and the full write-up here on Sounds Profitable.