580 episodes

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

The SiteVisibility Internet Marketing Podcast SiteVisibility

    • Technology
    • 3.0 • 1 Rating

Listen to one of the world's most popular internet marketing podcasts, downloaded by over 2 million people. Hosted for over 10 years and with over 500 episodes, the podcast includes insider marketing tips and practical advice on how to get the best from digital and search engine marketing. The podcast is brought to you by a team of experts from SiteVisibility and we share the latest tools, techniques and strategies to help you generate online leads, sales and build engagement with your audience. We've interviewed some of the most respected marketers in the world including bestselling author Seth Godin, Tim Ferriss, Avinash Kaushik, Brian Dean, Neil Patel & Joe Pulizzi.

    #576 Simplifying Your Marketing For Faster Growth with Kevin Urrutia, Co-Founder and CEO of Voy Media

    #576 Simplifying Your Marketing For Faster Growth with Kevin Urrutia, Co-Founder and CEO of Voy Media

    Today we're joined by Kevin Urrutia, Co-Founder and CEO of Voy Media to discuss how you can simplify your marketing for faster growth. 


    In today's episode we discuss:
    - Lessons from Kevin's transition as a developer in Silicon Valley to becoming an entrepreneur in New York
    - How keyword research can help you understand product demand (and how Kevin took advantage of this to build his home cleaning company, Maid Sailors)
    - Resources that can help you stay on top of the latest business and marketing trends
    - Kevin's first-hand experience of capitalising on first-mover advantage, gaining huge amounts of traffic from early adoption of local SEO techniques


    CONNECT WITH KEVIN:
    - kevin@voymedia.com
    - https://voymedia.com/
    - https://twitter.com/danest


    REFERENCED ON THIS EPISODE:
    - https://www.mint.com/
    - https://www.zaarly.com/
    - https://www.semrush.com/
    - https://ahrefs.com/
    - https://maidsailors.com/
    - https://chestertravels.com/
    - https://www.producthunt.com/
    - https://news.ycombinator.com/


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 52 min
    #575 Uncovering Hidden Revenue in Your Email Lists with Emily McGuire, Owner of Flourish & Grit

    #575 Uncovering Hidden Revenue in Your Email Lists with Emily McGuire, Owner of Flourish & Grit

    Ever wonder why your emails end up in a junk folder? Want to craft irresistibly clickable subject lines? Fancy learning one simple technique you can use to make more money from your email lists? Then this episode is for you.


    Today we're joined by Emily McGuire, Owner of the email marketing agency, Flourish & Grit.


    In today's episode we discuss:


    - Beneficial skills for the modern email marketer
    - The right (and wrong) ways to take advantage of personalisation
    - Subject line techniques that drive open rates without misleading your subscribers
    - How reframing your mailouts as an email series' could be the key in unlocking revenue within your email list
    - Companies that can inspire you with their email marketing efforts


    CONNECT WITH EMILY / FLOURISH & GRIT:
    - https://www.flourishgrit.com/
    - https://www.linkedin.com/in/mcguireemily/


    REFERENCED ON THIS EPISODE:
    - https://www.klaviyo.com/
    - https://www.activecampaign.com/
    - https://glockapps.com/
    - https://www.shinesty.com/
    - https://www.target.com/
    - https://www.thereformation.com/
    - https://helpwise.io/
    - https://www.flourishgrit.com/open


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 45 min
    #574 How To Improve Your Confidence with Pricing with Janene Liston, a.k.a The Pricing Lady

    #574 How To Improve Your Confidence with Pricing with Janene Liston, a.k.a The Pricing Lady

    This week we welcome to the podcast Janene Liston, a.k.a The Pricing Lady. Janene discovered her passion for pricing after an early career that saw her as an engineer, before venturing into marketing and product management.


    Since 2014 Janene has been working independently as 'The Pricing Lady', supporting small business in Europe become more confident in their pricing.


    In this episode she shares some of her most important pricing lessons with our listeners.


    In today's episode we discuss:


    - Why price is only important in the context of value
    - Avoiding the trap of pricing based on your competition
    - How to respond when a client or prospect says 'that's too expensive'
    - Why you should avoid using the word 'costs' in pitches and the better alternatives
    - The importance of tiered pricing and how it can help frame your value and move your prospect towards making a decision
    - How reframing rejections and objections may help you overcome fear during pitches
    - How meditation and mindfulness can support improved confidence in pricing and negotiation


    CONNECT WITH JANENE THE PRICING LADY:


    - https://janeneliston.com/
    - https://www.linkedin.com/in/thepricinglady/
    - https://www.facebook.com/thepricinglady/
    - https://twitter.com/thepricinglady
    - https://www.youtube.com/channel/UCsGZwi8otsnH07t98Bo9gog


    REFERENCED ON THIS EPISODE:


    - Book: How To Build Your Creative Career by Russell Nohelty: https://amzn.to/3oQOojs
    - Podcast: The Advertising Hour - Selling Out with USA Today Best-Selling Science-Fiction & Fantasy https://pod.co/the-advertising-hour/7-selling-out-with-usa-today-best-selling-fantasy-and-science-fiction-author-russell-nohelty
    - Article: Pricing Experiments You Might Not Know But Can Learn From https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/
    - The Handy Brain Method from Dan Siegel https://www.youtube.com/watch?v=gm9CIJ74Oxw


    CONNECT WITH SCOTT:


    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:


    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 47 min
    #573 Lessons in Marketing from the Gambling Sector with Fintan Costello, Managing Director of BonusFinder.com

    #573 Lessons in Marketing from the Gambling Sector with Fintan Costello, Managing Director of BonusFinder.com

    I had no idea before this episode that 'egaming' used to be the name that PR departments gave to 'gambling'. How things have changed! Or have they...


    In my experience, the gambling world has often felt isolated from the rest of the marketing industry. I've never really been too sure why that is. Maybe it has something to do with legacy and lifestyle associated with gambling? Perhaps it simply has something to do with geography and the tax havens from which several gambling companies operate? Could it simply be that the marketers in this space choose to keep a low profile?


    I've always known that marketers in the gambling industry have to play by a different set of rules. They are under much greater scrutiny and have in-game limitations than most marketers. I feel like there's a lot we can learn from marketers in gambling about strategic prioritisation, user behaviour and resourcefulness.


    That's why I was so pleased to get to spend time with Fintan Costello, Managing Director of Finder Media and bonusfinder.com


    In today's episode we discuss:


    - The process of building an online gambling company in the US
    - Challenges marketers in gambling face when working with the world's leading technology companies
    - How the esports and gaming sectors have adopted gambling techniques
    - Lessons in user behaviour and user experience from the gambling sector that all marketer can apply to their companies


    CONNECT WITH FINTAN/bonusfinder.com
    - https://www.bonusfinder.com/
    - https://twitter.com/fintancostello
    - https://www.linkedin.com/in/fintancostello/


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 50 min
    #572 How To Stop Yourself from Getting Hacked at Home with Dr Eric Cole, CEO of Secure Anchor and World-Renowned Cybersecurity Expert

    #572 How To Stop Yourself from Getting Hacked at Home with Dr Eric Cole, CEO of Secure Anchor and World-Renowned Cybersecurity Expert

    I have no idea what people know about me and what people don't. I've pretty much giving up caring about most aspects of my privacy because it largely feels outside of my control. Perhaps this is laziness, perhaps this is acceptance, perhaps this is freedom. I really am not sure.


    I remember hearing, I think it was from John McAfee, that I should expect that at any given time there are at least 5 people watching me through the camera in my phone. I heard this maybe 5 years ago and so I assume at this point at least one of them has broadcast me at my very worst to parts unknown.


    Maybe you're the same as me and don't know whether you should care about your privacy or not. It's the strangest thing that we're all targets but we'll never know the faces of our attackers. We need help and that's where Dr. Eric Cole comes in.


    Dr Eric Cole has over 30 years of cybersecurity experience and has worked in this field for companies including the CIA, McAfee and Lockheed Martin. He's the leader of the cyber defenders.


    In today's episode we discuss:


    - The most common security exposure points over the last 30 years
    - The #1 vulnerability hackers are currently looking to take advantage of
    - How the pandemic has created the perfect storm for hackers to take advantage of fear
    - Simple techniques to improve your home cybersecurity
    - Tips for improving your security in co-working spaces


    CONNECT WITH DR ERIC COLE / SECURE ANCHOR:


    - https://secure-anchor.com/ 
    - https://twitter.com/drericcole
    - https://www.facebook.com/DrEricCole/
    - https://www.youtube.com/channel/UCwg_j4TF1dnP9OZFXzYussA
    - https://www.onlinedanger.com


    REFERENCED ON THIS EPISODE:


    - https://safe.secure-anchor.com/wfh-cyberguide


    CONNECT WITH SCOTT:


    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:


    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 41 min
    #571 How To Create and Publish Survey-Based Research with Michele Linn, Co-Founder and Head of Strategy at Mantis Research

    #571 How To Create and Publish Survey-Based Research with Michele Linn, Co-Founder and Head of Strategy at Mantis Research

    How do you know the right questions to ask to get the best survey responses?


    What's an ideal sample size for collecting survey data?


    How do you ensure the data you're collecting from surveys is credible?


    Surveys can be one of the best ways to identify thoughts, feelings, trends and topics that are critical to our business and marketing efforts. There are, however, many pitfalls in the process that can prevent you from gleaning useful and actionable insight from survey data.


    We must proceed with care and thoroughness and we have someone who can help!


    Joining me today on the podcast is Michele Linn, Co-Founder and Head of Strategy at Mantis Research. Michele helps us answer the questions above and shares her knowledge on 'How To Create and Publish Survey-Based Research'.


    CONNECT WITH MICHELE / MANTIS RESEARCH:
    - https://mantisresearch.com/
    - https://twitter.com/michelelinn
    - https://www.linkedin.com/in/michelelinn/


    REFERENCED ON THIS EPISODE:
    - https://contentmarketinginstitute.com/wp-content/uploads/2019/10/2020_B2B_Research_Final.pdf
    - https://typesetcontent.com/blog/state-of-writing-research/
    - https://buzzsumo.com/blog/9-things-marketers-need-to-know-about-original-research-in-2019-new-data
    - https://www.sitevisibility.co.uk/content-promotion-guide-and-checklist/


    CONNECT WITH SCOTT:
    - scott.colenutt@sitevisibility.com
    - https://www.linkedin.com/in/scottcolenutt


    CONNECT WITH SITEVISIBILITY:
    - https://www.sitevisibility.co.uk/
    - https://www.youtube.com/user/SiteVisibility
    - https://twitter.com/sitevisibility
    - https://www.facebook.com/SiteVisibility
    - http://instagram.com/sitevisibility


    For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
     
    See acast.com/privacy for privacy and opt-out information.

    • 44 min

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