Who Ya Know Show Trevor Houston

About the Guest(s):

Cheryl Hunter is a highly esteemed author, resilience expert, and media strategist. Her personal story of overcoming adversity after being kidnapped and held captive significantly shaped her life's mission. Cheryl has authored multiple books and has appeared on major media outlets such as CNN, Fox News, Doctor Phil, and Doctor Oz, sharing her expertise and helping others navigate through their personal challenges. Today, she heads the "Magnify Your Message" program, empowering entrepreneurs and mission-driven individuals to get their messages heard through major media platforms.



Episode Summary:

In this compelling episode, we dive deep into Cheryl Hunter's traumatic yet transformative journey from a small-town girl to a beacon of resilience and media mastery. Starting with a heartbreaking recount of her kidnapping in France, Cheryl explains how she turned her ordeal into a powerful mission to help others overcome their adversities. Her story is not only a testament to the human spirit's resilience but also a valuable guide on leveraging one’s darkest moments for personal and professional triumphs.

Cheryl further mentors us on the nuances of breaking into major media. Drawing from her decade-long experience, she reveals essential strategies and mistakes to avoid in securing major media coverage. Whether you are an entrepreneur, an expert, or someone looking to build a robust personal brand, Cheryl's insights on sound bites, talking points, and leveraging existing media platforms are indispensable. She elaborates on how to be media-ready, cultivate relationships with media gatekeepers, and provide value to their audience to get repeat invitations.



Resources:


Cheryl Hunter's Website: cherylhunter.com
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com



Chapters:

(0:00) Surviving Captivity and Pursuing Dreams Against All Odds

(4:38) Overcoming Trauma and Finding Freedom Through Elderly Wisdom

(11:28) Transforming Adversity into Empowerment Through Faith

(15:53) Overcoming Adversity and Breaking Into Major Media

(22:38) The Power of Visibility in Solving Global Problems

(26:14) Innovative Mouth Guard Revolutionizes Concussion Prevention

(28:00) Leveraging Other People's Platforms for Faster Media Exposure

(32:35) Leveraging Media Authority to Build Trust and Credibility

(35:38) The Difference Between Paid and Earned Media

(42:24) The Power of Local News and Strategic Media Placement

(46:39) Common Misconceptions and Strategies for Successful Media Coverage

(53:24) Leveraging Media Connections to Amplify Your Message


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About the Guest(s):

Elyse Archer is a known name in the world of sales and business strategy. As the founder of the She Sells movements, she has established herself as a pioneer in reimagining the approach to sales. With a background in journalism and years of experience selling digital media for major enterprises, Archer has traversed a path from success to spiritual awakening in business. Her transformative experiences have led her to assist others in maximizing their income and achieving significant growth in all aspects of their lives through non-attachment and a deeper connection to their work.

Episode Summary:

In this enlightening conversation, sales expert Elyse Archer delves into the intricate relationship between success in sales, business, and the spiritual aspect of non-attachment. Beginning with an engaging discussion of how detachment from the outcome of our efforts can revolutionize the way we approach sales and connections, this episode of "Who You Know" offers invaluable insights for those looking to maximize their personal and professional growth. 

Archer shares her personal journey of self-discovery, highlighting how external validation in a successful sales career led to an inner realization about self-worth and the importance of spirituality in achieving true success. The conversation rapidly evolves into a discussion about incorporating the four quadrants of quantum sales growth, which Archer has identified through her experiences, to break through financial and personal limitations. The episode dynamic shifts seamlessly from professional advice to profound spiritual guidance, encouraging listeners to align their business endeavours with their deepest self.



Resources:


Elyse Archer LinkedIn: https://www.linkedin.com/in/elysearcher/
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Embracing Non-Attachment in Sales and Personal Branding

(6:32) From Journalism to Sales: Elyse Archer's Career Evolution

(10:38) Embracing Non-Attachment and Overcoming Fear in Sales

(16:55) Overcoming Fear in Sales and Early Career Drive

(18:34) The Illusion of Success and Internal Struggles

(22:45) Transformative Sales Growth Through Inner Work

(24:02) Mastering Non-Attachment in Sales and Personal Energy

(29:37) Embracing Challenges as Catalysts for Growth

(34:36) Embracing Discomfort for Personal Growth and Transformation

(37:33) Embracing the Speaker Within and the Power of Asking

(39:54) From Stage Fright to Sales Success

(42:34) Transforming Sales Strategies: From Aggressive to Educative Approaches

(47:08) Heartfelt Content and Personal Branding in Online Sales

(52:05) Building Personal Brand Through Self-Created and External Stages

(57:35) Podcasting Insights and the Power of Consistency

(1:00:45) Transforming Beliefs to Achieve Quantum Sales Growth

(1:04:03) Transforming Your Relationship With Money and Security

(1:05:37) Harnessing Masculine and Feminine Energies in Business

(1:14:15) Strategizing Success Through Belief and Alignment

(1:15:03) Desperation Leads to Innovative Sales Strategy Success

(1:22:46) Podcast Insights, AI Music, and the Matrix of Life


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Send in a voice message: https://podcasters.spotify.com/pod/show/who-ya-know-show/message

About the Guest(s):

Trevor Houston is a seasoned podcaster and the host of the Who Ya Know show—a platform that offers insights into career development, entrepreneurship, and personal success stories. Having started his show in 2018, Trevor stands out as an early adopter of the podcasting medium, especially in the realm of video podcasts. As someone who has navigated diverse social environments throughout his life, Trevor brings a unique, adaptable perspective to his interviews.

Our featured guest, Ken Coleman, is recognized as America’s leading career coach and is part of the Ramsey Network. Ken often joins financial guru Dave Ramsey on "The Ramsey Show." He hosts his own show, "The Ken Coleman Show," where he provides advice to listeners on finding their career paths and achieving job satisfaction. Ken is also a best-selling author, known for books that help people discover the work they are passionate about. His next appearance is highly anticipated as he will introduce his latest book.



Episode Summary:

In this enlightening episode, host Trevor Houston shares his journey from fearing public speaking to embracing it as his superpower. Now, Trevor anticipates introducing his listeners to Ken Coleman, a game-changer in the world of career coaching. The episode serves as a precursor to Trevor's live interview with Ken Coleman in Dallas, where they will discuss Ken's new book, career insights, and provide the audience with the opportunity to engage in a post-event happy hour.

Trevor narrates his personal transition from a job at Harley Davidson, marked by a hostile environment, to his current role, which he finds purposeful and fulfilling. By confronting his fears and consistently honing his public speaking skills, Trevor successfully turned his dread into a proficiency that now propels him towards speaking engagements with excitement. The episode emphasizes the transformative power of understanding your talents and aligning your career with your purpose.

The themes revolve around self-discovery, overcoming challenges, and the constant evolution within professional life. Trevor's vivid storytelling and discussion about Ken Coleman's new book, "Find the Work You Are Wired to Do," lay a foundation for individuals seeking fulfillment in their vocations. The conversation delves into how talents can sometimes be obscured by fear and how breaking through those fears can unveil one's true potential.



Resources:


Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Overcoming Fear of Public Speaking and Discovering Purposeful Work  

(5:22) Toxic Work Environments and Standing Up for Oneself  

(7:01) Discover Your Talents at Ken Coleman's Dallas Event  

(8:19) Conquering Fear to Unleash Hidden Talents  

(9:20) Finding Purpose Beyond Sales  

(10:47) Igniting Hope in Career Transitions  

(11:52) Transforming Fear Into a Superpower Through Growth  

(13:45) Discover Your Purpose With a Unique Assessment Code  

(15:24) Anticipating Ken Coleman's Insightful Interview on Career Fulfillment  

(16:33) Elevating Careers and Embracing Change in a Fast-Paced World  

(19:30) AI Disruption in Podcast Production and Market Saturation  

(23:34) Tackling Technological Impacts on Various Industries 


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About the Guest(s):

Ken Coleman is an accomplished nationally syndicated radio host, bestselling author, and a prominent voice in personal development, particularly known for assisting others in their pursuit of purpose and passion. Operating under the umbrella of the Dave Ramsey network, Ken has dedicated his life to career coaching, offering insights and actionable advice to those seeking career fulfillment and progression. His pragmatic approach towards self-discovery and career advancement has made him a sought-after figure in the personal growth arena.



Episode Summary:

In this enlightening episode, Ken Coleman captivates the audience with his mission-driven perspective on work and life. Navigating through the realms of self-discovery, personal development, and professional growth, Ken shares his journey from politics to broadcasting and imparts wisdom on how to become indispensable in one's field of work. As he takes us through his own experiences and the lessons he's learned, listeners are bound to find direction and motivation.

The conversation delves deep into the aspects that truly make a career rewarding and distinguishes between the joy and the struggle of professional endeavors. Anchored with relatable anecdotes and engaging dialogue, the episode is ripe with insights on recognizing one's strengths and leveraging them for success. Key themes of the episode revolve around the importance of pursuing work aligned with one's talents, passion, and the resulting impact, thus knitting a narrative that resonates with individuals at any career stage.



Resources:


Ken Coleman LinkedIn: https://www.linkedin.com/in/kencoleman-/
Ken Coleman Show (Ken Coleman)
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com



Chapters:

(1:36) From Political Aide to Broadcasting Visionary  

(3:58) Confronting the Paralysis of the Unknown  

(5:38) Discovering Life's Patterns Through Pencil and Paper  

(7:13) Diverse Upbringing Shapes Commitment to Service  

(8:02) Overcoming Stage Fright Through Exposure and Persistence

(13:45) Discovering and Pursuing Purpose-Driven Work  

(17:27) Emphasizing Strengths Over Weaknesses in Education  

(19:03) Discovering Motivation Through Personal Assessment Tools  

(20:29) Understanding Job Dissatisfaction and Engagement  

(22:57) Embracing Challenges for Growth and Innovation

(26:21) Embracing Struggle as a Path to Personal Growth

(32:38) Overcoming Shame and Gaining Experience in Career Transitions  

(35:07) From Humble Beginnings to Radio Show Success  

(38:08) Networking and Personal Growth Drive Professional Success  

(41:14) Networking and Persistence in the Professional World  

(43:56) Evaluating Potential Podcast Guests and Their Qualifications

(45:36) Perseverance in the Face of Job Rejection

(46:34) Networking Leads to an Instagram Live Collaboration  

(46:57) Embracing Rejection and Trusting the Journey  

(48:44) Embracing Rejection in the Job Search Journey  

(50:04) Ken Coleman Inspires on the Who You Know Show


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Send in a voice message: https://podcasters.spotify.com/pod/show/who-ya-know-show/message

About the Guest(s):

Trevor Houston is a seasoned podcaster and the host of the Who Ya Know show—a platform that offers insights into career development, entrepreneurship, and personal success stories. Having started his show in 2018, Trevor stands out as an early adopter of the podcasting medium, especially in the realm of video podcasts. As someone who has navigated diverse social environments throughout his life, Trevor brings a unique, adaptable perspective to his interviews. He showcases an ability to connect with guests from various backgrounds, sharing his experiences and drawing wisdom from thought leaders and entrepreneurs. Trevor's dedication to authenticity and storytelling has made his show a beacon for those seeking inspiration on a professional journey.



Episode Summary:

In this riveting episode of the Jeff Crilley show, we delve into the world of podcasting with Trevor Houston, exploring the evolution of his popular Who Ya Know show. The episode offers a behind-the-scenes glimpse into Trevor's podcasting journey, demonstrating how his approach to authenticity and storytelling has captivated an audience seeking professional inspiration and growth.

The conversation unfolds with Trevor highlighting his transition from a structured, scripted host to embracing who he truly is—an adaptable individual with a rich history of life experiences. He shares the trials and triumphs of hosting a show, including interviews with high-profile guests like Grant Cardone and how his content strategy has shifted over the years. The dialogue provides a raw and real look into the world of a content creator who has mastered the art of 'scrappy' network expansion and genuine audience engagement.



Resources:


Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com 



Chapters:

(0:00) Trevor Houston Reflects on Podcasting Evolution and Lessons Learned  

(4:43) From Chaos to Discipline: A Troubled Youth's Transformation  

(6:23) From Wild to Entrepreneur: Embracing Authenticity  

(8:03) Networking and Interviewing Business Titans on Podcasts  

(9:16) Inspirations, Fears, and the Quest for Attention  

(10:12) Turning $100 Into a Multi-Million Dollar Business  

(13:22) An Interview Goes Unexpectedly Awry on Live TV  

(16:37) Insights on Podcasting and Influential Storytelling


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Send in a voice message: https://podcasters.spotify.com/pod/show/who-ya-know-show/message

About the Guest(s):

Tiffany Jones is a dedicated educator and teacher with a passion for supporting and helping teachers around the world. She began her journey after a transformative visit to Tanzania, where the lack of basic educational supplies in schools struck her deeply. Tiffany's mission extends beyond the classroom to touch educators globally, recognizing that everyone has something to teach and share.

Episode Summary:

In this inaugural episode of the "Just Teach It" podcast, host Tiffany Jones embarks on her mission to transform education by providing support to teachers worldwide. The episode highlights the genesis of her journey and the steps she's taking to launch her podcast. Trevor, with over 500 episodes of podcasting experience, provides Tiffany with actionable advice, imbuing this episode with a sense of beginning and endless possibility.

The conversation weaves through the practicality of starting a podcast—from ideation to execution. Trevor delves into specific strategies for outreach, planning, and leveraging podcasting platforms to optimize content distribution. The discussion incorporates valuable insights on how podcasting can act as a powerful communication tool to amplify important missions such as Tiffany's.



Resources:


Tiffany Jones LinkedIn: https://www.linkedin.com/in/tiffany-jones-6b132236/
Career Transition Summit: https://event.webinarjam.com/register/67/04404igv 
LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠
Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com



Chapters:

(0:03:16) Trevor asks Tiffany about her mission and how to put it on a podcast  

(0:05:58) The four pillars of creating podcast content  

(0:12:56) Creating a vision board and following influential people  

(0:15:17) The story of how Tiffany connected with Trevor  

(0:17:03) The challenge of selling oneself  

(0:23:39) Discussion on structuring content categories  

(0:24:01) Scheduling and batching episodes  

(0:26:03) Importance of consistency and going live  

(0:31:49) Importance of recognizing the audience in live streams  

(0:38:01) Cost of podcast equipment  

(0:42:40) Using Riverside for recording  

(0:42:45) Tiffany Jones talks about her experience using Riverside for recording  

(0:47:30) Tiffany asks about live streaming and the platforms where the podcast can be streamed  

(0:51:17) Uploading the podcast and where it can be distributed  

(0:54:48) The rise of video podcasts and the importance of recording both audio and video  

(0:55:20) Content distribution platforms like Spotify and Apple are embracing podcasts  

(0:57:53) Elements needed for podcast publishing include video, thumbnails, and show notes  

(1:00:04) Collect data by organizing guest information for future collaborations and referrals  

(1:04:25) Asking for referrals can lead to great guest recommendations for future episodes  

(1:06:39) Use ChatGPT to generate podcast titles, descriptions, and interview questions  

(1:08:05) Treating interviews as conversations, not interrogations  

(1:12:05) Hiring a video editor to clean up your podcast episodes  

(1:16:18) Tiffany plans to upload and share her podcast  

(1:18:27) Hiring video editors helps change lives on the other end  

(1:19:36) Riverside can create clips with captions and logos for promotion  

(1:20:08) Podcasting doesn't have to be difficult, just start with a camera, microphone, and Riverside  

(1:25:27) Framework for launching the podcast and putting it out to the universe  

(1:26:37) Tiffany is ready to take action and make her podcast a