𝗖𝗘𝗟𝗧𝗜𝗖 𝗣𝗥𝗜𝗗𝗘: 𝘐𝘯𝘴𝘪𝘥𝘦 𝘵𝘩𝘦 𝘉𝘰𝘴𝘵𝘰𝘯 𝘊𝘦𝘭𝘵𝘪𝘤𝘴’ 𝘱𝘢𝘳𝘵𝘯𝘦𝘳

Episode 132 |

David and Tim are back and tipping off this week’s show with one of the NBA’s most respected executives — Ted Dalton, Executive Vice President and Chief Partnership Officer of the Boston Celtics. Ted shares insights from his 21-year career with the storied franchise, talks about the upcoming season, and explains how the Celtics’ culture drives everything the organization does, on and off the court.

Before welcoming their guest, DP & McGhee cover a fast-paced mix of global sports business headlines — from billion-dollar media deals to coaching carousel chaos.

Highlights from the episode:
🏎️ Apple’s F1 Power Play — The tech giant is making another big push into live sports, agreeing to pay over $140 million per year for Formula 1 media rights starting in 2026.
⚽ FIFA Balancing Act — The world’s soccer governing body faces pressure to appease leadership while keeping the 2026 World Cup preparations on track, and also announced a plan to help rebuild soccer fields in Gaza.
⚾ October Baseball Drama — The hosts preview the World Series showdown between Shohei Ohtani’s Dodgers and Vladimir Guerrero Jr.’s Blue Jays, highlighting the global appeal of MLB’s biggest stage.
🎓 College Coaching Carousel — It’s that time of year again, as Jay Norvell (Colorado State) and Billy Napier (Florida) join the list of fired FBS coaches. So far, nine schools have paid over $100 million in buyouts this season alone.

🍀 Guest Spotlight: Ted Dalton, Boston Celtics

• Reflects on two decades with the Celtics and the evolution of NBA partnerships

• Explains how “Celtic culture” drives decision-making across the organization

• Previews the upcoming season and what’s ahead for Celtics Nation

• Shares insights on building long-term sponsor relationships in a changing sports landscape

Another lively mix of sports business insights, headlines, and humor on Wait, What? — Smart takes. Occasional nonsense. Always at the corner of Sports & Business.