0 to 100K Sales: How to Build a Lifestyle Brand From Scratch with Katie Arnold

In this episode, I chat with Katie Arnold, Founder & CEO of P3PRMNT - an innovative lifestyle, community and sustainability brand.

After the tragic passing of her dad, COVID lockdown and a Facebook post from her mum, at just 18 years Katie went public with her online store, selling reusable, handmade coffee cups.

In year one, she sold 60,000 units. She's since scaled to 100,000+ sales and is raising investment for the next phase of P3PRMNT's growth!

I ask Katie how to build an entrepreneurial mindset, the pros and cons of bootstrapping and how to crack online sales code.

Watch the full episode to discover:

How to create a sense of community within your brand

How Katie built her personal brand to 64k followers

How to incorporate sustainability in your business

How to build resilience and find purpose in work

How to scale your sales through IRL events

How Katie created P3PRMNT's iconic cups

How to get over a spiral of self-destruction

How to market a product-based business

How to use seasonality to increase sales

How to use delusion to your advantage

How to reverse engineer your goals

How to bootstrap your business

How to define your niche & USP

Connect with Shoaib (host):

LinkedIn:   / shoaibahmed21  

Website: www.yellohippo.co.uk

Connect with Katie Arnold:

LinkedIn:   / katiep3prmnt  

Website: https://www.p3prmnt.com/