32 min

001: The 5 Steps We Give Our Clients Who Are Just Getting Started The Digital Brand Envy Podcast

    • Business

Whether you are starting your business from scratch, looking to make a pivot, looking to add a new sector or stream of revenue to your business, OR if you’re curious about what steps you might take in that scenario, this episode is for you.

In this episode I walk you through the exact steps we take our clients through to get their new product , service, or offer up and running and selling consistently using a simple sales funnel. This is going to be a high-level overview of each step but we will be continuing to dissect each of them further in upcoming episodes.

Before you listen- I just have to say, DON'T let the term funnel throw you off. A sales funnel doesn’t have to be complicated or have 25 steps or tons of moving parts to be effective. Remember, a sales funnel is just the way you attract customers and then move them closer to  a buying decision, and ultimately hopefully convert them into a customer. 

Most existing businesses HAVE, or they SHOULD have, sales funnels or processes, but maybe they’re not automated or optimized or maybe they’re not converting as well as they should. What we help clients with is setting up their sales processes and funnels so that they not only result in a significant increase in revenue but also result in freeing up key people in the business to do more intentional work and not do a ton of intervention in the process that is better off being automated. If you’re feeling a little lost, don’t worry. Just know that the goal here is to generate more passive income for your business so you can do more of whatever it is you do best and ENJOY doing so you can live out your dreams as a business owner.

In this episode you will learn about each step in the 5 step process we give to our clients:


Step number 1: Identify your ideal customer
Step 2: Put Together a Content Creation Plan
Step 3: Create a Lead Magnet
Step 4: Write an Amazingly Valuable Nurture Sequence
Step 5: Create Your Offer

If you want to get really next level with this stuff, head over to digitalbrandenvy.com and join us inside our membership community- I’d love to welcome you there!

Connect with me on instagram at @MicheleCaruana!

Whether you are starting your business from scratch, looking to make a pivot, looking to add a new sector or stream of revenue to your business, OR if you’re curious about what steps you might take in that scenario, this episode is for you.

In this episode I walk you through the exact steps we take our clients through to get their new product , service, or offer up and running and selling consistently using a simple sales funnel. This is going to be a high-level overview of each step but we will be continuing to dissect each of them further in upcoming episodes.

Before you listen- I just have to say, DON'T let the term funnel throw you off. A sales funnel doesn’t have to be complicated or have 25 steps or tons of moving parts to be effective. Remember, a sales funnel is just the way you attract customers and then move them closer to  a buying decision, and ultimately hopefully convert them into a customer. 

Most existing businesses HAVE, or they SHOULD have, sales funnels or processes, but maybe they’re not automated or optimized or maybe they’re not converting as well as they should. What we help clients with is setting up their sales processes and funnels so that they not only result in a significant increase in revenue but also result in freeing up key people in the business to do more intentional work and not do a ton of intervention in the process that is better off being automated. If you’re feeling a little lost, don’t worry. Just know that the goal here is to generate more passive income for your business so you can do more of whatever it is you do best and ENJOY doing so you can live out your dreams as a business owner.

In this episode you will learn about each step in the 5 step process we give to our clients:


Step number 1: Identify your ideal customer
Step 2: Put Together a Content Creation Plan
Step 3: Create a Lead Magnet
Step 4: Write an Amazingly Valuable Nurture Sequence
Step 5: Create Your Offer

If you want to get really next level with this stuff, head over to digitalbrandenvy.com and join us inside our membership community- I’d love to welcome you there!

Connect with me on instagram at @MicheleCaruana!

32 min

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