#001 - How Surfer SEO Uses YouTube Discovery Ads to Educate Customers VP Land

In our very first episode of Behind the Upload, we speak with Tomasz Niezgoda from Surfer SEO about their video marketing strategy, their formula for thumbnails, how they use YouTube Discovery Ads, and a trick to use Surfer SEO to improve your YouTube descriptions. 
Surfer SEO: https://surferseo.com/
Tomasz Niezgoda -https://www.linkedin.com/in/niezgoda-tomasz/
For video and transcripts, visit: https://newterritory.media/surfer-seo
///
Timestamps
00:00 - Intro
00:55 - Surfer SEO
02:13 - Backstory of Surfer SEO
03:59 - Getting Started in YouTube
05:50 - Figuring Out the Audience
07:24 - Figuring Out Video Topics
09:07 - Process for Creating New Videos
10:23 - Workflow for Creating Videos
12:38 - Learning Experiences in Creating Videos
16:40 - Equipment List
20:16 - Secret to Good Thumbnails
24:56 - YouTube Video Metadata
26:27 - Using Surfer SEO for YouTube Optimization
30:39 - Process for Promoting Videos
31:24 - Promoting Videos with YouTube Ads
34:59 - Live Streaming
37:29 - Future Video Marketing Plans

///
Show Notes
Conversion AI - https://www.conversion.ai
Slawek Czajkowski's agency - https://surferseo.com/why-surfer/
Slawek Czajkowski - https://www.linkedin.com/in/slawomirczajkowski/
Lucjan Suski - https://www.linkedin.com/in/lucjansuski/
Michal Suski - https://www.linkedin.com/in/michal-suski/
NLP & BERT in SEO: How to Boost Your Organic Traffic (2020 Way) - 
How Is NLP Changing The Way We do On-Page SEO in 2020?  - https://surferseo.com/blog/nlp-on-page-seo-2020/
Adobe Premiere Pro - https://www.adobe.com/sea/products/premiere.html
Adobe After Effects - https://www.adobe.com/sea/products/aftereffects.html
Cam Link - https://www.elgato.com/en/cam-link-4k
Shure SM7B - https://www.amazon.com/Shure-SM7B-Cardioid-Dynamic-Microphone/dp/B0002E4Z8M
Screenflow - https://www.telestream.net/screenflow/
QuickTime - https://support.apple.com/en-ph/guide/quicktime-player/welcome/mac
TubeBuddy - https://www.tubebuddy.com
VidIQ - https://vidiq.com
Ahrefs - https://ahrefs.com
SERP - https://www.wordstream.com/serp
Google Ads - https://ads.google.com/home/
Zoom - https://zoom.us
Demio - https://www.demio.com
Tomasz Niezgoda - https://www.linkedin.com/in/niezgoda-tomasz/