49 min

003 - Channel & Tech partnerships - How channel and tech partnerships amplify each other Partnerships Unraveled

    • Marketing

This week in the Partnerships Unraveled podcast, we're looking at the new kid on the block in partner land: Tech partnerships.

Many of these tech customers are coming from referrals, but what does that actually mean for the channel? Should you own your referral channels, and how do you go about that? 

We recently talked about breaking the silos. But some segmentation within channel is unavoidable. But how do you keep segmentation while avoiding silos? 

And what is the ultimate effect of tech partnerships, how will their network effect influence the channel? 

This week in the Partnerships Unraveled podcast, we're looking at the new kid on the block in partner land: Tech partnerships.

Many of these tech customers are coming from referrals, but what does that actually mean for the channel? Should you own your referral channels, and how do you go about that? 

We recently talked about breaking the silos. But some segmentation within channel is unavoidable. But how do you keep segmentation while avoiding silos? 

And what is the ultimate effect of tech partnerships, how will their network effect influence the channel? 

49 min