Online Coaching

Stephanie Fiteni
Online Coaching

In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more. She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy design and content marketing services to 6, 7 & 8 figure coaches through her agency. Find out more at http://www.stephaniefiteni.com

  1. 第 7 集

    007: Pivoting, Personal Branding and Working Less

    Personal Branding for individuals doesn't need to be hard. In this Episode, Sage Polaris previously known as Sarah Grear shares how she transitioned into her new business persona. She also shares her journey around pivoting from a client-based business to a mentoring/coaching business. She explains how her systems and team allow her to take 4 months off a year. (no not a typo 4 full months a year!) Sage Polaris (AKA the artist formerly known as Sarah Grear) has written high converting copy for more than 350 clients earning them millions of dollars. She helps personal brands and service providers sell more of their service or offer with the words on their website. Her emails and sales pages are responsible for generating as much as 7 figures in a single launch. She has worked with Chrisette Michele, James Wedmore, Rick Mulready, and Amber McCue. Basically, she makes money for the “internet famous” people we all look up to. And in turn, has been an international speaker in exclusive private Masterminds. She can SHOW your audience how to go from storytelling to story-selling. This is what truly makes a brand legendary. You can find Sage at http://www.sagepolaris.com Episode Links Sage's Free Gift www.sagepolaris.com/profitable Todd Hermann's Book - Alter Ego: https://www.amazon.com/Alter-Ego-Effect-Identities-Transform-ebook/dp/B075WPWMSK   Did you Enjoy this Episode? Subscribe to this Podcast Here   Prefer to Read? Here's the Transcript: Sage: (00:57) Today we have Sage Polaris. Hello Sage. Thank you for joining us. Hey Steph. Thanks for having me. I'm excited to be here. We're very excited to have you. Sage is a launch strategist to the online stars and she is a workless earn more mentor and we are very excited to hear more about working less, of course, but before we jump in, say I actually have a something that I know that my audience is very curious about because a lot, a lot of the people I deal with are women. And sometimes the question of the ego and this persona that we put out there and alongside imposter syndrome becomes a big thing. So I'm really interested in the fact that you, you actually changed your name to Sage Polaris, which is a fantastic name, but I would really like to know the story behind that. Sage: (01:57) Sure. Yeah. So I'm Sage to the artist formerly known as Sarah Grear. And the reason I decided to change my name is I was really stepping into a new identity in my business. I'm eight years deep into my business now and around like the six-year Mark, I realized that I no longer wanted to hide behind my client's success. I was doing a lot of client-based projects. They were having wonderful success with their launches. It was so beautiful to see, but I knew I was kind of hiding behind that and not really stepping out into my own identity. And so I decided to switch my name because I felt like it would signify something from myself like, okay, I'm not hiding anymore. I'm going to go into the spotlight, and since then I have been doing more, of my own launches for myself. Sage: (02:49) Personal/Individual Branding:I've also created co-created mastermind with my business partner, Tarzan Kay, which was a hundred per cent event that we ran in Niagara falls and then turn that into a mastermind. So all of these things were a way for me to kind of signal to myself and to everyone else that I was taking on a new identity for myself...

    26 分鐘
  2. 第 8 集

    008: How to Launch Your Podcast

    My guest in this episode is Colin Gray, he's a podcaster, international speaker, PhD and founder of The Podcast Host and Alitu: The Podcast Maker. Colin started out in Astrophysics, before realising, to his dismay, how much maths you had to do. Podcasting has less maths, but just as many puzzles, and fun ones at that. He started ThePodcastHost.com in 2011, and it's now one of the biggest and oldest Podcasting blogs on the web, dedicated to helping you create a successful show. He went on to found Alitu.com in 2018 to help podcasters create their shows more easily. It's a web app that takes care of the tech, by polishing, branding & publishing for you. It offers a custom set of tools for building and editing epic podcasts. Episode Links and Mentions: https://alitu.com https://www.thePodcastHost.com/academy/ Did you Enjoy this Episode? Subscribe to this Podcast Here   Prefer to Read? Here’s the Transcript: Stephanie: Hello, thank you for joining me. You're listening to the profitable content marketing show. In this episode, I talk to Colin Gray about podcasting. If you've not heard of Colin before he is known as the podcast host, and he is a speaker, as well as the owner of a podcasting school. I met Colin in London around three years ago. He was speaking at the Youpreneur summit event. I believe it was actually the first event. And I got talking to Colin after his speaking gig. And I just love his down to earth approach. And the way his tips are just so doable. And this interview, we talked about, you know, how to stay consistent and how to improve your productivity as well as you know, it's not just the tips very often. It's also the tools we use. So Colin also shares this amazing tool. So if you are planning to start a podcast or you're podcasting already, but want to get faster and more productive, well, this episode is for you. So thanks for joining. Let's jump right in and hear what Colin has to say to him. Colin: Hi there. Thanks for having me on, Stephanie: Thank you very much for joining us. So Colin, I know that you actually teach podcasting, so you have a wealth of information to share with us. So I wanted to start by asking you one of the most common questions I hear, as you probably know I work with a lot of bloggers and content creators, so, and business owners. So we talk a lot about finding your voice when it comes to writing and making sure that you are authentic. Whereas with podcasts, of course, the actual voice can be heard. So we're talking also about, you know, perhaps excellence or lack of accent sometimes. Yes. What kind of advice do you give about this? Usually? Speaker 2: Yeah, it's, it's a tricky one and it's one of, it's definitely one of the most common things that come up. Like you say, it applies to just any content out there, but with podcasting, obviously voice, voice is so important because it's your voice that's actually been recorded. The advice I generally give is that podcasting is such a great medium because just about anyone can find fans for their voice. They can find somebody that will like the way they speak, the way they act, their ethos, their personality, all of those aspects. So the key thing really is to be yourself. And it's easy to say that I know, but the being yourself thing is so important because it's so much hater, so much harder to hight behind the mic. And it's so much easier, to be honest, transparent, open behind the making. I think the thing is with, you know, with blogging, you're kind of, you're hiding behind your typewriter. Colin: It's hard to get your typewriter by going back to the 1950s ranger keyboard. And...

    21 分鐘
  3. 第 9 集

    009 How to pick your niche

    Finding a profitable niche is not hard. But it needs to be done right, at the right time. In this episode, I walk you through the process with examples from my own journey and that of my clients. Episode Links and Mentions: The blog post where I mention niching https://www.stephaniefiteni.com/digital-strategy/digital-marketing-for-coaches/coach-marketing/ Ryan Levesque's Ask Method https://askmethod.com/ Did you Enjoy this Episode? Subscribe to this Podcast Here Prefer to read? Here's the full transcript Hey, welcome to today's episode. I'm going to talk about niching today and I'm going to share my journey and, you know, the tips that I support my clients with as well, because, you know, niching is not just about finding that special thing that you can do that allows you to charge more later, but also finding that thing that makes you a no brainer in your industry so that you can really grow and scale your business. Pick the right niche So how can you make sure that you're picking the right niche? The first thing to do, which is probably a little bit counter-intuitive, is to look inwards, you know, finding your niche is something that you should not look to the competition to the strongest niche you can find is going to be one that your competition hasn't picked. So you need to make sure that it's definitely has a strong overlap with your strengths. Your experience is your niche What this means is that your experience, your life experience, not just your work experience is actually your niche. And in fact, this is very common with a lot of coaches and consultants. You know, a lot of coaches especially can find it quite easy to have a look at that motivator, that thing that changed our lives, that made them become a coach and that helped them discover maybe a new part of their life or any part of themselves. And they can actually turn that into something that they offer. For example, my experience is in SEO and building websites and, you know, I used to have my own agency. So, you know, my experience in, in terms of, you know, coding and websites and also writing content is what makes me a little bit different. So a lot of content writers have either a PR or you know, or a writing background. So they were writers before they actually specifically niche down to blogging. So I came from a little bit of a different background, which of course is going to make me send out. This does not mean that the niche though is going to fit you like a glove. In my case, I had a little bit of a problem. I really wanted to work with coaches because I was so excited about the way I started my business online from scratch. And, you know, when you work within an agency, you tend to take businesses from say point C to point D you don't actually build from scratch. So I was really proud and I was really, I really felt that this was a strength that I had the experience of building a business and international business that was completely started from scratch. So I felt that working with coaches was going to help me really make use of this experience because I had built my own online coaching business, but it didn't fit me like a glove for one particular reason. My background was technical. And I used to use words that coaches didn't understand. And, you know, this is something that I had to kind of learn to let go of. I had been, I had spent so many years of training, spending a lot of time with programmers and people in marketing. And we don't realize how much of the industry terminology you use without even being aware of it. So this was one of the disadvantages for me, but that didn't mean that it was around the niche. What have you done that

    11 分鐘

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簡介

In this podcast, Stephanie Fiteni and her expert guests answer the most common online coaching and coach marketing questions to help you unravel the facts and take the right next step for your coaching business. With guests, she talks about popular topics such as marketing for coaches, blogging, digital marketing strategies, pricing, mindset, and how coaches build their businesses. Stephanie is an experienced Content Marketing Strategist as well as a Traffic and Lead Gen Coach. She talks about online marketing strategies, social media, search engine optimization (SEO), marketing tools, books, and much more. She learned programming as a fresh graduate and has worked as a trainer, programmer, and web consultant for over 15 years before becoming an online coach. For the last 6 years, she has offered 1:1 coaching and Online Programmes designed for coaches, therapists, and online service providers. She also offers Content strategy design and content marketing services to 6, 7 & 8 figure coaches through her agency. Find out more at http://www.stephaniefiteni.com

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