18 min
What Country Stars Know: The Hero’s Journey for Local Business Small Stage, Big Impact
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- Marketing
What’s the difference between a Country Star and a Rock Star? Think about a country song, one story and the progression of that story. Now think about a rock chorus, one big idea repeated again and again.
A business styled as a country star will ride on your experience, integrity, and expertise as an owner with a partner or small team. It’s personal branding as a personal connection with the individual. With a rock star business, the customer might meet the owner, but most likely you are serviced by the team.
[5:00] Whichever style you choose, you need to be consistent.[6:05] Every growing company will hit a point where the personal brand of the owner no longer works and a transition has to be made.
[7:45] Once you figure out what kind of star you are, it makes some of your marketing questions more clear.
[9:30] Who are you in the context of the Hero’s Journey? The hero of the story should be your customer.
[14:40] Know which star you are and use it to inform your customer’s Hero’s Journey.
Books mentioned in this episode: Building a StoryBrand Book by Donald Miller
What’s the difference between a Country Star and a Rock Star? Think about a country song, one story and the progression of that story. Now think about a rock chorus, one big idea repeated again and again.
A business styled as a country star will ride on your experience, integrity, and expertise as an owner with a partner or small team. It’s personal branding as a personal connection with the individual. With a rock star business, the customer might meet the owner, but most likely you are serviced by the team.
[5:00] Whichever style you choose, you need to be consistent.[6:05] Every growing company will hit a point where the personal brand of the owner no longer works and a transition has to be made.
[7:45] Once you figure out what kind of star you are, it makes some of your marketing questions more clear.
[9:30] Who are you in the context of the Hero’s Journey? The hero of the story should be your customer.
[14:40] Know which star you are and use it to inform your customer’s Hero’s Journey.
Books mentioned in this episode: Building a StoryBrand Book by Donald Miller
18 min