1 hr 25 min

006 | Advertising Research 101: Making the Grade Commercial Grade Podcast

    • Careers

Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro!

Did you know that many brands perform TONS of research on their advertisements BEFORE they ever hit the airwaves? It's true! The final ad you see has likely gone through rounds of concept testing, focus groups, animatic testing, copy testing and more. Master Market Researcher Jenny Dyke of Blackfriars Research joins Christie to explain the ins and outs of advertising research and grade Gillette's controversial "The Best Men Can Get" ad. By the end of this episode, you'll be a research pro!

1 hr 25 min