006 What It's Taken : Tom Whittle, Founder of Mission – ' Becoming Incredibly Comfortable With Failure '

🎙️ What It's Taken – Episode 006: Tom Whittle, Founder of Mission – 'Becoming Incredibly Comfortable With Failure '

In this episode of What It's Taken, we’re joined by Tom Whittle, the record-breaking adventurer and founder of Mission – the natural energy drinks brand fuelling everyone from Premier League clubs to Formula One drivers.

Tom’s story is far from ordinary. He left a Magic Circle law career behind to cycle the length of South America (12,500km in 300 days), followed by 17 marathons in 10 days – a journey that led to a Guinness World Record and the discovery that would spark Mission’s creation.

From testing performance teas during a brutal crossing of Iceland, to building a business that’s now sold over 10 million units and is redefining how we fuel our bodies – Tom’s journey is packed with grit, purpose, and ambition. 

Whether you’re into sport, entrepreneurship, or simply love stories of pushing the limits – this is not one to miss.

Tune in to discover:

• The mindset behind leaving corporate life to chase adventure
• How Mission is tackling the global caffeine and sugar crisis
• What it really takes to build a performance-led brand from scratch