39 min

008: Michelle Golden: Pricing In Advance Accounting Marketing Doesn't Suck

Pricing in Advance. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Michelle Golden, owner of Fore LLC., business counselor and strategist, as well as a well-known expert marketer. Tune in to hear Michelle talk about how pricing in advance is different from value-pricing (and why she bristles at that term), why defining the scope of every engagement is critical to pricing in advance, and why pricing for worth always involves an exploration of purpose with clients.

Pricing in Advance. In this episode of Accounting Marketing Doesn’t Suck, Hugh Duffy talks to Michelle Golden, owner of Fore LLC., business counselor and strategist, as well as a well-known expert marketer. Tune in to hear Michelle talk about how pricing in advance is different from value-pricing (and why she bristles at that term), why defining the scope of every engagement is critical to pricing in advance, and why pricing for worth always involves an exploration of purpose with clients.

39 min