32 min
008 – Your Target Audience is in 4 Places PR for the Rest of Us
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- Marketing
Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.
P = Paid Media
E = Earned Media
S = Shared Media
O = Owned Media
Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.
Sam and Caleb discuss the PESO model and how it compartmentalizes the four areas that our target markets and stakeholders are getting their media. A huge shout-out to Gini Dietrich of Spin Sucks for developing the PESO model and giving all of us a better handle on the media landscape.
P = Paid Media
E = Earned Media
S = Shared Media
O = Owned Media
Learn more about Gini and the PESO model at https://spinsucks.com/the-peso-model/.
32 min