If you're really passionate about your business, you'll spend the majority of your time building an audience *around* your business. When you've built an audience (and not just a bunch of Likes), you're shepherding a community that's looking to you to lead the way.
What you do with that attention is up to you. Maybe you use it to sell your products. Maybe you use it to book more shows. Just like electricity and fire, you can use it for good or for bad. That's not the point. What matters is that you're using social media mindfully -- fully aware that you're developing a narrative around yourself. So when you're constantly posting about frivolous things that don't matter like Real Housewives of Atlanta or who dropped 30 on the Warriors last night, people will take you a lot less serious.
If you're building a business, it's time to get serious.
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