01 Creative Excellence: Emily Jeffrey-Barrett, Founder of Among Equals

Creative excellence in a world where no one cares Our guest today is Emily Jeffrey-Barrett, Founder and CEO of Among Equals. With studios in London and Dubai, Among Equals build the fastest growing brands in the world and help ambitious companies punch above their weight. They have a really strong point of view on branding: No one, in the real world, cares about brands. Among Equals help change that. We discuss what true collaboration with clients looks like now, working methods that actually let creativity thrive, and unearth Emily’s real take on the industry. “I am constantly haunted by lost opportunities. Have I squeezed everything that I possibly could out of this project? That is a natural feeling to have as a creative.” ----- Here's our website: https://www.itscraft.com Instagram: https://www.instagram.com/movewithcraft Linkedin: https://www.linkedin.com/company/movewithcraft YouTube: https://www.youtube.com/@movewithcraft Tiktok: https://www.tiktok.com/@movewithcraft