21 min
March For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth Activism PR Future, the USC Center for Public Relations Podcast
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- Marketing
March For Our Lives co-founder Brendan Duff recalls how the organization came together after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. As the de facto media relations manager, Brendan explains how he used PR tools to bring their messages to a global stage. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
March For Our Lives co-founder Brendan Duff recalls how the organization came together after the shooting at Marjory Stoneman Douglas High School in Parkland, Florida. As the de facto media relations manager, Brendan explains how he used PR tools to bring their messages to a global stage. This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
21 min