Guest: Anna Pugh - Longtime Audiologist, BSHAA Council Member, and Owner of Hearing Therapy Online
Topic: The Audiology Long Game
Anna and Dave chat about the, "Audiology Long Game," and how the hearing care professional can flourish in these changing times. The conversation spans a whole host of topics, including the state of the hearing care landscape in the UK, why hearing aid adoption rates are similar in the UK as the US (even though hearing aids are free in the UK through the NHS), and how the mass proliferation of consumer hearables (i.e. AirPods) is adding a new dynamic to the stigmatization of hearing aids.
The bulk of the conversation centers around the idea of hearing care providers needing to re-position their business models to become more service-based. The reason being is that as the market of options for folks to treat their hearing loss grows to include more online, automated and big box options, it creates more complexity and therefore, more demand for expertise. Hearing care professionals, with their years of education and expertise, own an asset that's defensible and tough to replicate, which is their knowledge and expertise. As Anna and Dave discuss, the providers that thrive in the, "Audiology Long Game" will be those who leverage their expertise most effectively to differentiate against traditional and new competitors via exceptional expertise and service.
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