43 min
013 - How to Have a Marketing Strategy Rather Than "Random Acts of Marketing" - Jennifer Zick Interview Win Win - An Entrepreneurial Community
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- Entrepreneurship
We learn from our guest today, Jennifer Zick, of Authentic Brand, a fractional CMO (Chief Marketing Officer) firm: (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own.
You can learn more about Jennifer and what her company does, as well as a lot of great blog content to help your business, at www.AuthenticBrand.com.
Enjoy!
We learn from our guest today, Jennifer Zick, of Authentic Brand, a fractional CMO (Chief Marketing Officer) firm: (1) how to develop a marketing strategy and avoid “random acts of marketing;” (2) why you must sell what your product or service solves for your customer rather than just how great it is; and (3) the elements of a successful marketing plan when you're doing it on your own.
You can learn more about Jennifer and what her company does, as well as a lot of great blog content to help your business, at www.AuthenticBrand.com.
Enjoy!
43 min