20 min
015: Digital Insights: How Workers in the #FritoLayStrike Recruited 2,000 Facebook Followers in 10 Days The BCTGM Voices Project
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- Non-Profit
A case study for the Topka Frito-Lay Union Members Appreciation Facebook Page - which grew by 2,000 followers in 10 days during the #FritoLayStrike. Local 218 Trustee/FritoLay Crewing Coordinator Chantel Mendenhall (the page's admin) and BCTGM Midwest International Rep. Jason Davis give us their insight.
A case study for the Topka Frito-Lay Union Members Appreciation Facebook Page - which grew by 2,000 followers in 10 days during the #FritoLayStrike. Local 218 Trustee/FritoLay Crewing Coordinator Chantel Mendenhall (the page's admin) and BCTGM Midwest International Rep. Jason Davis give us their insight.
20 min